This study examines the positioning analysis of three different regions(Icheon, Yeoju, and Kwangju in Kyonggi Province) using multi-dimensional scaling(MDS) technique. Seventeen items are selected from 34 initial items for product characteristics through personal and group interviewing. Seventeen items are grouped into seven meaningful dimensions: tradition, reputation, entertainment, access, education, event, and nature. Multi-item scale related to ceramic exposition visitors is reported as meaningful technique in conducting market positioning. Also, MDS is found as convenient method in implementing positioning analysis. The results of this study may be useful in establishing effective marketing strategies.