A nation’ s image mirrored against the foreign visitor’s eye is important in that it involves economic and socio-cultural advancement of the country concerned. Authors investigate the change of image of Korea as perceived by two major foreign tourist groups to Korea, namely, Japanese and Chinese tourists. According to the study, significant differences were found on all 32 items relating to the image of Korea. It was consistent that all two national tourist groups showed a more positive impression after the World Cup than ever. This means that the 2002 World Cup contributed to upgrading national image of Korea highly.