This study tries to find and manifest various phenomena involved with hosting of 2002 FIFA World Cup. Authors adopted content analysis, analyzing contents of newspaper articles of the time. They collected major newspapers’ articles related to the World Cup published from May 30th to July 5th 2002. Authors found that the 2002 FIFA World Cup revealed the ways of Korean lives well. The World Cup event is thought upheaved Korean spirit, pride, and national image through millions of voluntary supporters’ involvement. One might say that Korean people experienced self-actualization and international relations were consolidated through this monumental occasion. The findings are hoped contributing to establish the post-world cup strategies and similar mega-event planning.