This study examined the relationship of the tourist motivation and the cognitive image including the affective component, the structures of the cognitive image and the affective image, and the effects of these image on the tourist’s revisit intention. The cannonical correlation and multiple regression analysis show that both cognitive and affective image are differently related with the tourist motivation, and that the relationship of cognitive image and affective image are statistically significant. Some theoretical and practical implications regarding tourism destination images in Jeju island are discussed.
@article{ART000920264}, author={Kang Jae Jung and Yang Sung Kuk and song jae ho}, title={Structural Relationship among the Tourist Motivation, the Destination Image, and the Revisit Intention.}, journal={Journal of Tourism Sciences}, issn={1226-0533}, year={2003}, volume={26}, number={4}, pages={221-238}
TY - JOUR AU - Kang Jae Jung AU - Yang Sung Kuk AU - song jae ho TI - Structural Relationship among the Tourist Motivation, the Destination Image, and the Revisit Intention. JO - Journal of Tourism Sciences PY - 2003 VL - 26 IS - 4 PB - The Tourism Sciences Society Of Korea SP - 221 EP - 238 SN - 1226-0533 AB - This study examined the relationship of the tourist motivation and the cognitive image including the affective component, the structures of the cognitive image and the affective image, and the effects of these image on the tourist’s revisit intention. The cannonical correlation and multiple regression analysis show that both cognitive and affective image are differently related with the tourist motivation, and that the relationship of cognitive image and affective image are statistically significant. Some theoretical and practical implications regarding tourism destination images in Jeju island are discussed. KW - cognitive image;affective image;tourist motivation;revisit intention DO - UR - ER -
Kang Jae Jung, Yang Sung Kuk and song jae ho. (2003). Structural Relationship among the Tourist Motivation, the Destination Image, and the Revisit Intention.. Journal of Tourism Sciences, 26(4), 221-238.
Kang Jae Jung, Yang Sung Kuk and song jae ho. 2003, "Structural Relationship among the Tourist Motivation, the Destination Image, and the Revisit Intention.", Journal of Tourism Sciences, vol.26, no.4 pp.221-238.
Kang Jae Jung, Yang Sung Kuk, song jae ho "Structural Relationship among the Tourist Motivation, the Destination Image, and the Revisit Intention." Journal of Tourism Sciences 26.4 pp.221-238 (2003) : 221.
Kang Jae Jung, Yang Sung Kuk, song jae ho. Structural Relationship among the Tourist Motivation, the Destination Image, and the Revisit Intention.. 2003; 26(4), 221-238.
Kang Jae Jung, Yang Sung Kuk and song jae ho. "Structural Relationship among the Tourist Motivation, the Destination Image, and the Revisit Intention." Journal of Tourism Sciences 26, no.4 (2003) : 221-238.
Kang Jae Jung; Yang Sung Kuk; song jae ho. Structural Relationship among the Tourist Motivation, the Destination Image, and the Revisit Intention.. Journal of Tourism Sciences, 26(4), 221-238.
Kang Jae Jung; Yang Sung Kuk; song jae ho. Structural Relationship among the Tourist Motivation, the Destination Image, and the Revisit Intention.. Journal of Tourism Sciences. 2003; 26(4) 221-238.
Kang Jae Jung, Yang Sung Kuk, song jae ho. Structural Relationship among the Tourist Motivation, the Destination Image, and the Revisit Intention.. 2003; 26(4), 221-238.
Kang Jae Jung, Yang Sung Kuk and song jae ho. "Structural Relationship among the Tourist Motivation, the Destination Image, and the Revisit Intention." Journal of Tourism Sciences 26, no.4 (2003) : 221-238.