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A Study on the Influence of Destination Image Through Tourism Motivation on Tourist Satisfaction: With Focus on Japanese Tourists to Busan

Journal of Tourism Sciences
Abbr : JTS
2004, 28(2), pp.95-111

Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Kim,Duk-Kyung ¹, Choi Young Joon ², 윤중업 ¹

¹동부산대학교
²영산대학교

ABSTRACT
열림/닫힘 버튼

The image tourists have of a place prior to their visit there is a crucial element in their decision-making process when they are trying to determine an appropriate location to visit. This, therefore, can be used as an effective marketing tool. It affects not only revisits by tourists, but also visits by their or neighbors. This study also analyzed how a prior image Japanese tourists had of Busanafected their behavior in terms of motives for visits. The indicate that the prior image a tourist has of a sightseeing location varies in influence depending on the tourist’s intent or motive for travel. It can, therefore, be assumed that distinctive marketing plans focused on such an analysis can aid in effectively attracting more Japanese tourists to Busan.
KEYWORDS
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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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