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Developing a Measurement Scale of Brand Personality for the Convention Destination: Applying for the Zaltman Metaphor Elicitation Technique (ZMET)

Journal of Tourism Sciences
Abbr : JTS
2007, 31(1), pp.99-117
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Kim,Chul-Won 1 이태숙 2

1제주대학교
2계명문화대학

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