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A Study on the Positioning of Urban Tourism Destinations: Focused on the Tour Destinations in Busan
Journal of Tourism Sciences
Abbr :
JTS
2007, 31(2), pp.49-67
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
2007, 31(2), pp.49-67
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
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This paper is involved with the image factors of the destinations. A total of 600 questionnaires were distributed to Chinese, Japanese, American and European visitors, and 463 were used for the analysis. Besides the statistical analysis, a graphic analysis for the conceptual map of the Busan urban tourist destinations had been done on the basis of the singular matrix of the destination attribute evaluations with the biplot techniques. The findings showed that the foreign visitors recognized Kukje Market, Jagalchi Market, and Haeundas Beach as good representative urban destinations of Busan Metropolitan City. They specially perceived the attributes of kindness of people, facilities of the place, and their experiences of the events as the criteria for their preferences of the places.핵심용어(Key words):도시관광지이미지(Urban tourism destination image),포지셔닝전략(Positioning strategy), 바이플롯(Biplot),특이치분해기법(Singular value decomposition)
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