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[thesis] 안순례 / 2001 / 외식업체 고객의 서비스전환행동에 관한 연구 / 박사 / 세종대학교 경영대학원

[book] 이유재 / 2005 / 서비스마케팅 / 현학사 : 9~

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[journal] 장병주 / 2005 / A Study on the Influence of Service Guarantees of Hotel Enterprise on Perceived Risk and Customer Satisfaction / 관광연구 / 대한관광경영학회 19(3) : 10~181

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[journal] 현용호 / 2006 / Identification of dimensionality of brand equity and its structural relationships with overall brand equity, brand attitude, and revisit intent: A case study of family restaurants / 관광학연구 / 한국관광학회 30(6) : 339~360

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[thesis] Larson D. A. / 2001 / An empirical investigation of the relationship between perceived risk, information search, and cognitive dissonance / Mississippi State University Business Administration’s(Marketing)

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