Effect of Travel Agency's Competition Predominance Strategy on Management Performances

bonki  Koo

This study is to define and grasp of cost competition strategy and differentiation strategy that establish cost leadership and differentiation advantage. This cost leadership and competitive advantage through differentiation advantage involve business strategies that can improve travel agency’s management skills. Presented hypotheses involve that competition strategies will influence on the various factors including growth, employee attitudes and customer satisfaction positively. Author, through the self-administered questionnaire survey and relevant statistical test, suggest six implications including enhancement of morale of employee in the company, efficient merchandise management system (intranet system) and cost leadership on the part of travel agencies.핵심용어(Key words):경쟁우위전략(Competition predominance strategy), 경영성과(Management result),비용차별화우위(Cost differentiation advantage)

Citation status

KCI Citation Counts (11)
열림/닫힘 버튼
REFERENCES (26)
열림/닫힘 버튼
* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

[thesis] 권진용 / 2001 / 경쟁우위의 원칙과 시장리더 기업의 성공요인 사례연구 / 석사 / 성균관대학교 경영대학원

[journal] 김순화 / 1995 / 한국여행사의 경쟁전략모형에 따른 마케팅전략에 관한 실증적 연구 / 관광연구논총 7

[journal] 김재민 / 2001 / 국내 온라인 여행사의 전략경영 및 기업성과에 관한 실증적 연구 / 호텔관광연구 5

[journal] 박승영 / 2001 / 여행사 서비스 품질경영이 기업성과에 미치는 영향에 관한 연구 / 관광품질시스템연구 7 : 12~

[book] 장세진 / 2003 / 글로벌 시대의 경영전략 / 박영사

[thesis] 지진호 / 1994 / 관광환경변화에 대응한 여행업의 경영전략에 관한 연구 / 박사 / 경기대학교 대학원

[thesis] 최충경 / 2001 / 철강산업의 지속적 경쟁우위를 위한 핵심역량 요인에 관한 연구 / 박사 / 창원대학교 대학원

[book] Aaker, D. A. / 1988 / Strategic Market Management / John Wiley & Son Inc

[journal] Adam, E. E. / 1994 / Alternative Quality Improvement and Organization Performance / Journal of Operations Management 12

[journal] Argyris, C. / 1973 / Personality and Organization Theory Revisited / Administrative Science Quarterly 18

[book] Barney, J. B. / 1997 / Gaining and Sustaining Competitive Advantage / Ohio states University

[journal] Beard, D. W. / 1981 / Corporate-Level Strategy. business-Level Strategy and Firm Performance / Academy of Management Journal 24(4)

[journal] Bourgeois, L. J. / 1985 / Strategic Goals, Perceive Uncertainty and Economic Performance in Volatile Environment / Academy of Management Journal 28 : 3~

[journal] Connolly, T. E. / 1980 / Organizational Effectiveness A Multiple Contingency Approach / Academy of Management Review 5 : 2~

[journal] Hambrick, D. C. / 1982 / Strategic Attributes and Performance in the BCG Matriz-APIMS-Based Analysis of Industrial Product Business / Academy of Management Journal 23 : 3~

[book] Miner, J. / 1979 / Commentary, Strategic Management / Little Brown Co

[journal] Porter, M. E. / 1979 / The Structure within Industries and Companies Performance / Review of Economics and Statistics 61

[book] Porter, M. E. / 1980 / Competitive Strategy, Techniques for Analyzing Industries and Competitors / Free Press

[book] Porter, M. E. / 1985 / Competitive Advantage, Creating and Sustaining Superior Performance / Free Press

[journal] Powell, T. / 1992 / Organizational Alignment as Competitive Advantage / Strategic Management Journal 13

[journal] Prahalad, C. K. / 1990 / The Core Competences of the Corporation / Harvard Business Review

[journal] Steers, R. M. / 1975 / Problems in the Measurement of Organizational Effectiveness / Administrative Science Quarterly 20 : 4~

[journal] Stuart, L. / 1991 / Hart. Intentionality and Autonomy in Strategy-Making Process. Modes, Archtypes and Firm Performance / Advance in Strategic Management

[journal] Tamimi, T. / 1995 / Assessing the Psychometric Properties of Deeming’s Principles / Quality Management Journal 34 : 3~

[journal] White, R. E. / 1981 / Toward a Model of Business Unit Performance An Integrative Approach / Academy of Management Review 6 : 2~

[journal] Zairi, M. / 1990 / Does TQM Impact on Bottom-line Results? / The TQM Magazine 6 : 1~

KJC Korea
Journal Central

Statistics

Tools

Sharing

Issue List

Citation status