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Identification of dimensionality of brand equity and its structural relationships with overall brand equity, brand attitude, and revisit intent: A case study of family restaurants

Journal of Tourism Sciences
Abbr : JTS
2006, 30(6), pp.339-360
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

현용호 1 Huh Hyang-Jin 2 Nam Jang Hyeon 3

1미국 Temple 대학교 NLTeC 연구소
2제주대학교
3영국 Surrey대학교

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