[journal] 김성혁 / 2003 / Determinants of Revisit Intentions in Family Restaurants: Customer Value, Customer Satisfaction, Switching Costs Attractiveness of Alternatives / 관광학연구 / 한국관광학회 27(1) : 201~220

[journal] 이봉구 / 2006 / The Relationship Among Food Consumption-Related Service Quality, Perceived Value, Satisfaction, and Behavioral Intentions: Chicken Spare Rib and Mak Guksu of Cheonchun / 관광학연구 / 한국관광학회 30(5) : 257~276

[journal] 이유재 / 2003 / The Relative Effects of Three Dimensions of Service Quality on CS - A Comparative Study of Existing vs. Potential Customers - / 마케팅연구 / 한국마케팅학회 18(4) : 67~97

[journal] 이유재 / 2001 / 서비스 품질의 측정과 기대효과에 대한 재고찰 : KS-SQI 모형의 개발과 적용 / 마케팅연구 16(1) : 1~26

[journal] 이인구 / 2000 / 지각된 서비스품질, 소비자 태도, 재이용의도 사이의 인과관계 모형 / 한국마케팅 저널 2(3) : 44~63

[journal] 이학식 / 1999 / 서비스품질과 가치 / 한국마케팅저널 1(2) : 77~90

[journal] 정광현 / 2005 / Influencing Factors of the Restaurant Users’ Intention of Reusing / 관광학연구 / 한국관광학회 29(2) : 73~90

[journal] 조윤식 / 2002 / A Study on Congruous of constructs between SERVQUAL and Customer Satisfaction / 관광레저연구 / (사)한국관광레저학회 14(3) : 287~304

[book] 차석빈 / 2001 / 다변량분석의 이론과 실제 / 현학사

[thesis] 최주호 / 2002 / 호텔서비스 인카운터에서의 지각된 서비스품질, 고객태도, 만족, 재이용 의도간의 영향관계 / 박사 / 동아대학교 대학원

[journal] 하광수 / 2001 / 주제공원 방문자의 만족과 방문후 행동의도의 결정요인 / 관광학연구 25(1) : 329~347

[journal] Anderson, E. W. / 1994 / Customer satisfaction, market, share, and profitability: Findings from Sweden / Journal of Marketing 58 : 53~66

[book] Asher, H. B. / 1976 / Casual Modeling / SAGE University Paper

[journal] Baker, D. A. / 2000 / Quality, satisfaction and behavioral intentions / Annals of Tourism Research 27(3) : 785~804

[journal] Baron, R. M. / 1986 / The Model-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations / Journal of Personality and Social Psychology 51(6) : 1173~1182

[journal] Bitner, M. J. / 1992 / Servicescape : The impact of Physical Surroundings on Customers and Employees / Journal of Marketing 56(2) : 57~71

[journal] Bolton, R. N. / 1991 / A Multi-Stage Model of Customer’s Assessments of Service Quality and Value / Journal of Customer Research 17 : 375~384

[journal] Brady, M. K. / 2001 / Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach / Journal of Marketing 65 : 34~49

[journal] Brady, M. K. / 2002 / Performance-Only Measurement of Service Quality : A Replication and Extension / Journal of Business Research 55(1) : 17~31

[journal] Caruana, A. / 2002 / Service Loyalty: The Effects of Service Quality and the Mediating Role of Customer Satisfaction / European Journal of Marketing 36(7/8) : 811~828

[journal] Chang, T. Z / 1994 / Price, Product Information, and Purchase Intention: An Empirical Study / Journal of the Academy of Marketing Science 22(1) : 16~27

[journal] Cronin, J. J. Jr. / 1992 / Measuring Service Quality: A Reexamination and Extension / Journal of Marketing 56 : 56~68

[journal] Cronin, J. Joseph Jr. / 2000 / Assessing the Effects of Quality, Value, and Customer Satisfaction on Consumer Behavioral Intentions is Service Environments / Journal of Retailing 76(2) : 193~218

[book] Day, G. S / 1990 / Market Driven Strategy / Free Press

[journal] Duncan, E. / 2002 / Customer Service Quality and Financial Performance among Australian Retail Financial Institutions / Journal of Financial Service Marketing 7(1) : 25~41

[book] Engel, J. F. / 1995 / Consumer Behavior / The Dryden Press

[journal] Fornell, C. / 1992 / A national customer satisfaction barometer : The Swedish experience / Journal of Marketing 56(1) : 1~18

[book] Fridgen, J. D. / 1991 / Dimension of Tourism / Educational Institute of the American Hotel & Motel Association

[book] Gale, Bradley T. / 1994 / Managing Customer Value: Creating Quality and Service That Customers Can See / The Free Press

[journal] Gallaeza, M. G. / 2006 / Value dimensions, perceived value, satisfaction and loyalty : An investigation of university students’ travel behavior / Tourism Management 27 : 437~452

[journal] Gronroos, C. / 1988 / Service Quality: The Six Criteria of Good Perceived Service Quality / Review of Business 9(Winter) : 10~13

[journal] Gronroos, C. / 1984 / A Service Quality Model and its Marketing Implication / European Journal of Marketing 18(4) : 36~44

[journal] Hallowell, R. / 1996 / The relationship of customer satisfaction. customer loyalty, profitability : An empirical study / The International Journal of Service Industry Management 7(4) : 27~42

[journal] Kashyap, R. / 2000 / A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers / Journal of Travel Research 39 : 45~51

[journal] Keaveny, S. M. / 1995 / Customer switching behavior is service industries: An exploratory study / Journal of Marketing 50 : 71~82

[journal] Livesey F. / 1978 / Factors Affecting Consumers´ Choice, Between Manufacturer Brands and Retailer Own Brands / European Journal of Marketing 12(2) : 158~170

[journal] Llosa, S, J. / 1998 / An Empirical Study of SERVQUAL’s Dimensionality / The Industries Journal 18(2) : 16~44

[journal] McAlexander, J. H. / 1994 / Service Quality Measurement / Journal of Health Care Marketing 3(Fall) : 34~40

[journal] McDougall, G. H. / 1994 / A Revised View of Service Quality Dimension : An Empirical Investigating / Journal of Professional Service Marketing 11(1) : 189~209

[journal] Oh, H. / 2000 / The effect of brand class, brand awareness, and price on customer value and behavioral intentions / Journal of Hospitality and Tourism Research 24(2) : 136~162

[book] Oliver, R. N. / 1997 / Satisfaction: A Behavioral Perspective on the Consumer / McGraw-Hill

[journal] Parasuraman, A. / 1997 / Reflections on gaining competitive advantage through customer value / Journal of the Academy of Marketing Science 28(1) : 168~174

[journal] Parasuraman A. / 1988 / SERVQUAL: A Multiple Item Scale for Measuring Consumer Perceptions of Service Quality / Journal of Retailing 64(Spring) : 12~40

[journal] Parasuraman A. / 1994 / Reassessment of expectations as a comparision standard in measuring service quality : Implications for further research / Journal of Marketing 58(1) : 111~124

[journal] Patti, Charles H. / 1982 / National Advertising, Brand and Channel Control: An Historical Perspective with Contemporary Options / Journal of the Academy of Marketing Science 10(Winter/Spring) : 90~108

[journal] Richardson, Paul S. / 1994 / Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality / Journal of Marketing 58 : 28~36

[book] Rust, R. T. / 1994 / Service Quality: Insights and Managerial Implications from the Frontier / Sage Publications

[journal] Spreng, R. A. / 1996 / An Empirical Examination of a Model of Perceived Service Quality and Satisfaction / Journal of Retailing 72(2) : 201~214

[journal] Sweeney, J. C. / 2001 / Customer Perceived Value : The Development of a Multiple Item Scale / Journal of Retailing 77 : 203~220

[journal] Taylor, S. A. / 1994 / An assessment of the relationship between service quality and customer satisfaction in the formation of customers’ purchase intentions / Journal of Retailing 70(2) : 163~178

[journal] Westbrook, R. A. / 1991 / The Dimensionality of Consumption Emotion Patterns and Customer Satisfaction / Journal of Consumer Research 18 : 84~91

[journal] Woodruff, R. B. / 1997 / Customer Value: The Next Source for Competitive Edge / Journal of the Academy of Marketing Science 25(2) : 139~153

[journal] Zeithaml, V. A. / 1988 / Consumer Perceptions of Price, Quality and Value: A Mean-End Model and Synthesis of Evidence / Journal of Marketing 52 : 2~22

[book] Zeithaml, V. A. / 1998 / Service Marketing / McGraw-Hill Book Co

[journal] Zeithaml, V. Z. / 1996 / The Behavioral Consequences of Service Quality / Journal of Marketing 60 : 31~46