[journal] 강용수 / 2005 / The Effect of Reward Program and Complaint Management on the Store Loyalty / 마케팅관리연구 / 한국마케팅관리학회 10(2) : 23~48

[journal] 강종헌 / 2006 / Estimaing Effects of Attributes on Choice of Pizza Restaurants by Purchase Frequency / 한국생활과학회지 / 한국생활과학회 15(3) : 491~499

[journal] 고재윤 / 2007 / Wine Event Attributes of the Hotel Restaurants and Customer Satisfaction:The Super Deluxe Hotels in Seoul / 관광학연구 / 한국관광학회 31(2) : 323~337

[journal] 고재윤 / 2006 / Segmenting Wine Bar Customers by Their Selection Attributes / 호텔관광연구 / 한국호텔관광학회 8(1) : 33~46

[web] / 2007 / 국세청 / http://www.nts.go.kr

[book] 김계수 / 2005 / AMOS 구조방정식 모형분석 / 자유아카데미

[journal] 김영태 / 2006 / A Study of the Segmentation of Hotel Image and its Hotel Service Satisfaction and Royalty / 호텔경영학연구 / 한국호텔외식경영학회 15(2) : 1~17

[journal] 김진영 / 2005 / A Study on Structural Model Among Brand Personality, Satisfaction, Trust, and Loyalty / 호텔경영학연구 / 한국호텔외식경영학회 14(2) : 263~279

[journal] 김홍길 / 2006 / Study of Relationship of Discordance Between Customers' Expectation and Satisfaction about Service Quality of F&B Industry in Korean 1st Grade Hotels. / 관광연구저널 / 한국관광연구학회 20(2) : 119~142

[web] / 2007 / 대한주류공업협회 / http://www.kalia.or.kr

[web] 문화관광부 / 2007 / 국민여가활동조사 / http://www.mct.go.kr

[journal] 박봉규 / 2005 / The Effect of Mileage Program in Restaurants on Brand Loyalty - Mediating Role of Trust and Relational Commitment - / 관광레저연구 / (사)한국관광레저학회 17(2) : 155~172

[journal] 박봉규 / 2005 / The Effect of Mileage Program in e-Business on Brand Loyalty : Focused on the Mediating Roles of Trust and Relational Commitment / 한국콘텐츠학회 논문지 / 한국콘텐츠학회 5(4) : 28~35

[confproc] 박승봉 / 2003 / e-Business에서의 마일리지 -화폐의 개념에 대한 새로운 확장 / 추계학술대회논문집 / 한국경영정보학회 : 175~182

[thesis] 백용창 / 2000 / 패밀리 레스토랑 이용고객의 구매의사결정에 관한 연구 / 박사 / 동아대학교

[journal] 신일성 / 2005 / 호텔 베이커리의 고객선택속성과 만족도에 대한 연구 / 한국서비스경영학회 1 : 1~19

[journal] 오경화 / 2003 / The influence of mileage program on brand loyalty of the apparel firm / 한국의류학회지 / 한국의류학회 27(3) : 384~394

[journal] 이석규 / 2005 / The Reward Program Effect:A Strategic Framework for Acquiring New Customers / 아시아마케팅저널 / 한국마케팅학회 7(2) : 123~139

[journal] 이석규 / 2005 / The Interaction Effect of the Type of Rewards and Timing of Rewards on Rewards Preferences / 마케팅연구 / 한국마케팅학회 20(3) : 85~102

[journal] 서용건 / 2005 / The residents' attitude on golf course development / 관광연구 / 대한관광경영학회 20(2) : 267~283

[thesis] 이정실 / 2000 / 호텔 식음료 서비스품질이 서비스 애호도에 미치는 영향 / 박사 / 동아대학교

[journal] 이정실 / 2003 / The Relationship Among Image, Guests' Satisfaction,and Brand Loyalty of Family Restaurant / 관광레저연구 / (사)한국관광레저학회 15(2) : 99~118

[journal] 이진수 / 2006 / A Study on the Impact of Priority of Service Quality Factors on the Customer Satisfaction according to Service Types / 서비스경영학회지 / 한국서비스경영학회 7(1) : 3~23

[journal] 이희찬 / 2004 / The Effects Five-day Workweek on Tourism Demand: An Appliocation of Count Data Model / 관광학연구 / 한국관광학회 28(1) : 43~61

[journal] 전경철 / 2005 / The Effect of Selection Attributes of Japanese Restaurant Customerson Sales Promotion, Customer Satisfaction, and Customer Loyalty / 외식경영연구 / 한국외식경영학회 8(3) : 107~124

[journal] 정광현 / 2004 / A Study on the Differences of Bakery Selection Attributes based on Customers' Behavior / 관광레저연구 / (사)한국관광레저학회 16(3) : 193~208

[journal] 정영우 / 2006 / A Study about the Factors on Customer Satisfaction and customer loyalty in Coffee houses. / 한국조리학회지 / 한국조리학회 12(4) : 1~17

[confproc] 조수현 / 2006 / 외식소비자의 선택속성과 만족도에 관한연구: 대전 와인 소비자를 중심으로 / 제 31차 춘계 정기학술논문 발표대회 / 호텔경영학회 : 20~35

[journal] 지봉구 / 2005 / A study on the differences a Beer restaurant User's Behav / 관광연구 / 대한관광경영학회 20(2) : 147~164

[web] SBS / 2007 / 4월 16일. 8시뉴스, 방송보도자료 / www.sbs.co.kr

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[journal] Yoon, Y. S. / 2005 / An examination of the effects of motivation and satisfaction on destination loyalty : A structural model / Tourism Management 26 : 45~56