This study aims to develop concept of competitive korean restaurant which can react effectively in breakfast eating-out market which is growing as a new niche market as importance of health and breakfast recently rises under the influence of well-being. According to this study, importance of attributes was in order of menu(24.09%), price(22.02%). place(21.85%), size of restaurant(20.40%), and service(11.64%). Also, this study discovered that the new concept of korean restaurant(Jooks, 3,000 won, table service, residential street, 21~30 pyong) occupied a market share of 13.27%. According to the change in market share for each menu, market share was lowered in order of Jooks(-5.36%), Gookbobs(-4.45%), Jungsik(-3.48%). Such a result can be judged that same product eroded market share after being launched in pre-existing Jooks market.핵심용어(Key words):한식업소 컨셉(Concept of Korean restaurant), 아침외식산업시장(Breakfast foodservice market), 시장점유율(Market share), 컨조인트분석(Conjoint analysis)
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@article{ART001087355}, author={KIM KWANG JI and Park, Ki-Yong}, title={Research on Development Concept of Korean Restaurant through Conjoint Analysis Focused on Breakfast Foodservice Market}, journal={Journal of Tourism Sciences}, issn={1226-0533}, year={2007}, volume={31}, number={5}, pages={319-336}
TY - JOUR AU - KIM KWANG JI AU - Park, Ki-Yong TI - Research on Development Concept of Korean Restaurant through Conjoint Analysis Focused on Breakfast Foodservice Market JO - Journal of Tourism Sciences PY - 2007 VL - 31 IS - 5 PB - The Tourism Sciences Society Of Korea SP - 319 EP - 336 SN - 1226-0533 AB - This study aims to develop concept of competitive korean restaurant which can react effectively in breakfast eating-out market which is growing as a new niche market as importance of health and breakfast recently rises under the influence of well-being. According to this study, importance of attributes was in order of menu(24.09%), price(22.02%). place(21.85%), size of restaurant(20.40%), and service(11.64%). Also, this study discovered that the new concept of korean restaurant(Jooks, 3,000 won, table service, residential street, 21~30 pyong) occupied a market share of 13.27%. According to the change in market share for each menu, market share was lowered in order of Jooks(-5.36%), Gookbobs(-4.45%), Jungsik(-3.48%). Such a result can be judged that same product eroded market share after being launched in pre-existing Jooks market.핵심용어(Key words):한식업소 컨셉(Concept of Korean restaurant), 아침외식산업시장(Breakfast foodservice market), 시장점유율(Market share), 컨조인트분석(Conjoint analysis) KW - DO - UR - ER -
KIM KWANG JI and Park, Ki-Yong. (2007). Research on Development Concept of Korean Restaurant through Conjoint Analysis Focused on Breakfast Foodservice Market. Journal of Tourism Sciences, 31(5), 319-336.
KIM KWANG JI and Park, Ki-Yong. 2007, "Research on Development Concept of Korean Restaurant through Conjoint Analysis Focused on Breakfast Foodservice Market", Journal of Tourism Sciences, vol.31, no.5 pp.319-336.
KIM KWANG JI, Park, Ki-Yong "Research on Development Concept of Korean Restaurant through Conjoint Analysis Focused on Breakfast Foodservice Market" Journal of Tourism Sciences 31.5 pp.319-336 (2007) : 319.
KIM KWANG JI, Park, Ki-Yong. Research on Development Concept of Korean Restaurant through Conjoint Analysis Focused on Breakfast Foodservice Market. 2007; 31(5), 319-336.
KIM KWANG JI and Park, Ki-Yong. "Research on Development Concept of Korean Restaurant through Conjoint Analysis Focused on Breakfast Foodservice Market" Journal of Tourism Sciences 31, no.5 (2007) : 319-336.
KIM KWANG JI; Park, Ki-Yong. Research on Development Concept of Korean Restaurant through Conjoint Analysis Focused on Breakfast Foodservice Market. Journal of Tourism Sciences, 31(5), 319-336.
KIM KWANG JI; Park, Ki-Yong. Research on Development Concept of Korean Restaurant through Conjoint Analysis Focused on Breakfast Foodservice Market. Journal of Tourism Sciences. 2007; 31(5) 319-336.
KIM KWANG JI, Park, Ki-Yong. Research on Development Concept of Korean Restaurant through Conjoint Analysis Focused on Breakfast Foodservice Market. 2007; 31(5), 319-336.
KIM KWANG JI and Park, Ki-Yong. "Research on Development Concept of Korean Restaurant through Conjoint Analysis Focused on Breakfast Foodservice Market" Journal of Tourism Sciences 31, no.5 (2007) : 319-336.