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A Study on the Scale Development of Hotel’s Brand Equity Using ZMET(Zaltman Metaphor Elicitation Technique)

Journal of Tourism Sciences
Abbr : JTS
2005, 29(3), pp.85-102
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

김연선 1 Kim,Chul-Won 2

1계명대학교
2제주대학교

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