Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61

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pISSN : 1226-0533 / eISSN : 2713-6388

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Application of Customer-Oriented gCRM Model in Hotel Enterprise: The Case of Tourist Hotels in a Local Metropolis

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Chanbok Woo 1

1호남대학교

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이 논문은 한국연구재단의 지원을 받아 작성되었습니다.

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타입을 선택하세요 :
@article{ART001087794},
author={Chanbok Woo},
title={Application of Customer-Oriented gCRM Model in Hotel Enterprise: The Case of Tourist Hotels in a Local Metropolis},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={1},
pages={91-108}