Building Customer Relationships over the Internet in the Tourism Industry
2004, 27(4), pp.85-103
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
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This study presented a theoretical and empirical analysis of the contributions of the Internet in establishing successful customer- relationships. Six factors were identified as key concepts in influencing customer-relationships on the Internet. The impact of the Internet on customer-relationships in the domestic tourism industry was examined and compared with hotels, airlines, and travel agencies. Results indicated that interactivity, accessibility, user-to-user communities, loyalty programs, and transfer of information were key factors in successful customer-relationship performance. Furthermore, the comparative analysis revealed that the significant Internet activity factors in airlines were distinctively characterized against those of hotels and travel agencies.
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