[journal] 김홍범허 창 / 1998 / 고객의 외식동기에 따른 레스토랑 선택속성의 차이 21(2) : 205~228

[journal] 백용창 / 1999 / 패밀리레스토랑 이용고객의 구매의사결정에 관한 연구 : 82~83

[journal] 유영진 / 1999 / 패밀리레스토랑 이용행태에 따른 선택속성에 관한 연구 11(1) : 43~56

[journal] 이학식 / 2001 / 소비자행동론 / 법문사 : 537~539

[journal] 전병길 / 2004 / The Effect of Background Music on Patrons' Satisfaction and Post-purchasing Behavioral Intentions in a Restaurant 27(4) : 47~65

[journal] 전주형 / 2000 / 서비스 유형별 지각된 가치측정에 관한 연구 12 : 228~

[journal] 정광현 / 2002 / 외식유형별 이용성향에 따른 선택속성 차이연구 13(2) : 113~128

[journal] _ / 2003 / 한일간의 외식유형별 이용동기 및 선택속성 차이 연구 26(4) : 259~274

[journal] Olli T / 1984 / Price as a ‘give’ component in an exchange theoretic multicomponent model Advances in Consumer Research : 623~626

[journal] Bagozzi / 1988 / On the evaluation of structural equation models Journal of the Academy of Marketing Science : 315~335

[journal] Chandrashekaran R / 2001 / The implications of individual difference in reference price utilization for designing effective price communications 53 : 85~91

[journal] Chang / 1994 / Journal of the Academy of Marketing Science : 16~27

[journal] Cronin / 1994 / reconciling performance-based and perceptions-minus-expectation measurement of service quality Journal of Marketing : 125~131

[journal] Dodds / 1985 / The effect of brand and price information on subjective product evaluations Advances in Consumer Research : 85~90

[journal] Doi / 1992 / An Inside Look at Japanese Food Service : 73~83

[journal] Engel / 1995 / Consumer Behavior / The Dryden Press : 263~

[journal] / 2001 / Consumer Behavior / The Dryden Press : 70~85

[journal] Erikson / 1985195-199 / The role of price in multi-attribute product evaluations Journal of Consumer Research

[journal] Pierre / 1988 / The impact of situational factor of hospitality services Journal of Travel Research : 29~37

[journal] / 1991 / Dimension of Tourism Educational Institute of the American Hotel & Motel Association

[journal] Khan / 199118-38 / Concept of Foodservice Operations and Management

[journal] Kunkel / 1968 / A behavioral conception of retail image Journal of Marketing

[journal] Marsh / 1988 / Goodness-of-fit indexes in confirmatory factor analysis the effect of sample size : 391~410

[journal] Morritt / 1999 / Perceived price effects on service repurchase intention toward a disconfirmation model of price / Nova Southeastern University : 53~

[journal] O,Haemoon / 1999 / Service quality, customer satisfaction, and customer value: a holistic perspective 18 : 67~82

[journal] Oh,Haemoon / 2003 / Price fairness and its asymmetric effects on overall price the case of an upscale hotel 24 : 387~399

[journal] Oliver / 1993 / and attributes bases of the satisfaction response Journal of Consumer Research : 418~430

[journal] Rao / 1988 / The moderating effect of prior knowledge on cue utilization in product evaluation Journal of Consumer Research : 253~264

[journal] Sweeney / 2001 / Consumer perceived value the development of a multiple item scale 77 : 203~220

[journal] Swinyard / 1996 / Market Segmentation Finding the Heart of Your Restaurant Market 1(1) : 89~96

[journal] Walker / 1995 / Service encounter satisfaction conceptualized 9(1) : 7~

[journal] Woodruff / 1997 / Customer value the next source for competitive edge 25(2) : 139~153

[journal] Yuksel Atila / 1998 / Customer-Satisfaction Measurement 39 : 60~70

[journal] Valarie A / 1988 / Consumer perceptions of price a means-end model and synthesis of evidence Journal of Marketing

[journal] Zikmund W G / 1997 / Business Research Methods / Dryden Press : 306~