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Influential Factors of Relationship Marketing in Hotel Banquet
Journal of Tourism Sciences
Abbr :
JTS
2006, 30(1), pp.317-335
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
2006, 30(1), pp.317-335
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
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This paper observes the factors affecting sales marketing between hotel banquet goods and its relevant industries. The results of the analyses are as follows: Major factors affecting were found related company and company staffs in order of characteristics of the relations, and satisfaction related company, company staffs, company services were found very effective in engrossment through the process of relations making. Third, confidence, satisfaction, engrossment are recognized as important factors that affect the advancement of business administrations. Finally to increase the confidence, satisfaction level for mutual industries, authors recommend the professionalism and service capability be provided in response to the customers' requirements.
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