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Customer Segmentation by Dimensions of Customer Loyalty in Family Restaurants: Focused on the Cross-Classification of Behavioral Loyalty and Attitudinal Loyalty

Journal of Tourism Sciences
Abbr : JTS
2006, 30(5), pp.91-113
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

안주영 1 Cho, Yong-hyun 2

1세종대학교 호텔관광경영학과 박사과정
2세종대학교

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