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Efficiency Analysis for Brand of Franchise Restaurant and Franchisees: by applying Data Envelopment Analysis (DEA)

Journal of Tourism Sciences
Abbr : JTS
2006, 30(5), pp.197-217
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

김순진 1 윤지환 2 최규완 3

1(주)놀부 회장
2경원대학교 관광경영학과
3연세대학교

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