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A study on antecedent variables of preference and loyalty for channels based on the perspective of transaction cost analysis: focused on online travel packages

Journal of Tourism Sciences
Abbr : JTS
2006, 30(5), pp.319-338
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

임성택 1 Kim , Joung Man 2

1경희대학교
2경희대학교

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