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Marketing Strategy for the Audience’s Cultural Enjoyment according to Cultural Consumption Tastes & Life-Style Types

Journal of Tourism Sciences
Abbr : JTS
2006, 30(6), pp.11-32
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Joungkoo Park 1 Jawon Kong 2

1동국대학교
2서울시정개발연구원

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