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A Study of Effect of Customers' Involvement on Hotel Food & Beverage Brand Extensions

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Kim, Sung Hyuk 1 jeon jeong ah 2

1세종대학교
2백석예술대학

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타입을 선택하세요 :
@article{ART001088909},
author={Kim, Sung Hyuk and jeon jeong ah},
title={A Study of Effect of Customers' Involvement on Hotel Food & Beverage Brand Extensions},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2006},
volume={30},
number={2},
pages={339-361}