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Purchasing Requirement Analysis for Korean Food Souvenir
Journal of Tourism Sciences
Abbr :
JTS
2005, 29(2), pp.91-110
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
2005, 29(2), pp.91-110
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
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This paper examines the purchasing requirement of souvenirs. Samples were gethered from Japanese, Chinese, and North American who have been staying in seoul at least three months. To remove the translating error, the questionnaire was retranslated by professionals who have been teaching each language. As a result of the study, the name of Korean food was well known. However most of foreigner didn’t know about cooking method, food history, nutritional value and so on. Also they would like to know about cooking method, nutritional value and disease-curing benefits. About 72% of the sample showed an intension to purchase the souvenirs, and they answered that a handbook item was the best.
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