Verification on Experience Realms of Pine and Gilmore: The Case of Participants’ Satisfaction of Experiential Activities at Hansan Ramie Festival

한숙영; SEOHO UM

Earlier, Pine and Gilmore developed the model of experience realms: ‘entertainment’, The richest experience encompasses aspects of all four realms, ‘sweet spot’. This article examines the existence of experience realms and ‘sweet spot’ in Korea Festival. To analyze the relationship between such experience realms and participants’ satisfaction on site, a field experiment was conducted at Hansan Ramie Festival in Korea using Pine- Gilmore’s model. Using ANOVA and multi-regression analysis, authors, contrary to Pine - Gilmore’s thesis, found out that (1) there were no realms of ‘escape’ and ‘sweet spot’ at Ramie Festival, that (2) the realm of ‘entertainment’, which provided the participants with the richest satisfaction in all four experiential activities, was observed to be an omnipresent realm of an experience, and that (3) the program in which visitors participated with low involvement was not recognized as an experiential activity.

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* 2022년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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