This study observes job-esteem attitude among tourism-majoring collegians, whilst developing it’s measurement scale. Differences of job-esteem level were also explored. 650 undergraduate students majoring tourism studies from four different universities were sampled. Exploratory factor analysis and item analyses identified three scale factors; social respect to the job, negative discrimination to the job holder, and relative benefits of the job. 359 sample out of 650 samples from the other three universities, the three factors scale structure was re-identified through AMOS confirmatory factor analysis. Results show the interaction effect between the location of universities and the students grades were found statistically significant.