This study was to analyze the pattern of consumption behavior in a performance art festival setting, using participant observation and tele-interview methods at the Chuncheon International Mime Festival. This research were based on the four dimensions of consumption suggested by Holt(1995) and the attributes of festival experience identified by Lee(2006). After analyzing, the pattern of the consumption behavior at a performing art festival was classified into seven types as experience, integration, social play, classification, experience and social play, experienced and integrated, classification following integration. In the pattern of consumption behavior as experience, the escape and playfulness were representative, and in the pattern of social play, sense of community was dominant. The results of the analysis indicated that the visitors of Chuncheon International Mime Festival seemed to enjoy the festival consumption through reciprocal relationship between the performers and themselves. The results also suggested that the planners of a festival need to consider these patterns of consumption behavior of the festival goers.핵심용어(Key words):공연예술축제 체험 소비행위 유형, 경험으로서 소비행위, 통합으로서 소비행위, 사회적 유희로서 소비행위, 분류로서 소비행위, 축제체험속성
[journal]
Crompton, J.
/ 1997
/ Motives of visitors attending festival events
/ Annals of tourism Research
24(2)
[journal]
Holbrook, M. B.
/ 1982
/ The Experiential aspects of consumption : Consumer fantasies, feelings, and fun
/ Journal of Consumer Research
9
: 132~140
[journal]
Holt, D. B.
/ 1995
/ How consumers consume : A Typology of Consumption practices
/ Journal of Consumer Research
22
: 1~16
[book]
홍성열
/ 2004
/ 사회과학도를 위한 연구 방법론
/ 시그마프레스(주)
: 232~
[book]
홍성열
/ 2004
/ 사회과학도를 위한 연구 방법론
/ 시그마프레스(주)
: 240~
[journal]
Pine, B. J. Ⅱ.
/ 1998
/ Welcome to the experience economy
/ Harvard business review
76(4)
: 97~105
@article{ART001185240}, author={Youngjin Lee and Lee, Hoon}, title={The Typology of Consume-behavior of Lived Festival Experience on A Performing Art Festival: the Chuncheon International Mime Festival}, journal={Journal of Tourism Sciences}, issn={1226-0533}, year={2007}, volume={31}, number={3}, pages={245-267}
TY - JOUR AU - Youngjin Lee AU - Lee, Hoon TI - The Typology of Consume-behavior of Lived Festival Experience on A Performing Art Festival: the Chuncheon International Mime Festival JO - Journal of Tourism Sciences PY - 2007 VL - 31 IS - 3 PB - The Tourism Sciences Society Of Korea SP - 245 EP - 267 SN - 1226-0533 AB - This study was to analyze the pattern of consumption behavior in a performance art festival setting, using participant observation and tele-interview methods at the Chuncheon International Mime Festival. This research were based on the four dimensions of consumption suggested by Holt(1995) and the attributes of festival experience identified by Lee(2006). After analyzing, the pattern of the consumption behavior at a performing art festival was classified into seven types as experience, integration, social play, classification, experience and social play, experienced and integrated, classification following integration. In the pattern of consumption behavior as experience, the escape and playfulness were representative, and in the pattern of social play, sense of community was dominant. The results of the analysis indicated that the visitors of Chuncheon International Mime Festival seemed to enjoy the festival consumption through reciprocal relationship between the performers and themselves. The results also suggested that the planners of a festival need to consider these patterns of consumption behavior of the festival goers.핵심용어(Key words):공연예술축제 체험 소비행위 유형, 경험으로서 소비행위, 통합으로서 소비행위, 사회적 유희로서 소비행위, 분류로서 소비행위, 축제체험속성 KW - DO - UR - ER -
Youngjin Lee and Lee, Hoon. (2007). The Typology of Consume-behavior of Lived Festival Experience on A Performing Art Festival: the Chuncheon International Mime Festival. Journal of Tourism Sciences, 31(3), 245-267.
Youngjin Lee and Lee, Hoon. 2007, "The Typology of Consume-behavior of Lived Festival Experience on A Performing Art Festival: the Chuncheon International Mime Festival", Journal of Tourism Sciences, vol.31, no.3 pp.245-267.
Youngjin Lee, Lee, Hoon "The Typology of Consume-behavior of Lived Festival Experience on A Performing Art Festival: the Chuncheon International Mime Festival" Journal of Tourism Sciences 31.3 pp.245-267 (2007) : 245.
Youngjin Lee, Lee, Hoon. The Typology of Consume-behavior of Lived Festival Experience on A Performing Art Festival: the Chuncheon International Mime Festival. 2007; 31(3), 245-267.
Youngjin Lee and Lee, Hoon. "The Typology of Consume-behavior of Lived Festival Experience on A Performing Art Festival: the Chuncheon International Mime Festival" Journal of Tourism Sciences 31, no.3 (2007) : 245-267.
Youngjin Lee; Lee, Hoon. The Typology of Consume-behavior of Lived Festival Experience on A Performing Art Festival: the Chuncheon International Mime Festival. Journal of Tourism Sciences, 31(3), 245-267.
Youngjin Lee; Lee, Hoon. The Typology of Consume-behavior of Lived Festival Experience on A Performing Art Festival: the Chuncheon International Mime Festival. Journal of Tourism Sciences. 2007; 31(3) 245-267.
Youngjin Lee, Lee, Hoon. The Typology of Consume-behavior of Lived Festival Experience on A Performing Art Festival: the Chuncheon International Mime Festival. 2007; 31(3), 245-267.
Youngjin Lee and Lee, Hoon. "The Typology of Consume-behavior of Lived Festival Experience on A Performing Art Festival: the Chuncheon International Mime Festival" Journal of Tourism Sciences 31, no.3 (2007) : 245-267.