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Evaluation of a Travel Destination's Slogan and Its Expected Effects As a Tourism Promotion Tool: The Case of Colorful DAEGU

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Ick-Keun Oh 1 Mikyung Lee 1

1계명대학교

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타입을 선택하세요 :
@article{ART001228477},
author={Ick-Keun Oh and Mikyung Lee},
title={Evaluation of a Travel Destination's Slogan and Its Expected Effects As a Tourism Promotion Tool: The Case of Colorful DAEGU},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2007},
volume={31},
number={6},
pages={389-407}