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Evaluation of a Travel Destination's Slogan and Its Expected Effects As a Tourism Promotion Tool: The Case of Colorful DAEGU

Journal of Tourism Sciences
Abbr : JTS
2007, 31(6), pp.389-407
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Ick-Keun Oh 1 Mikyung Lee 2

1계명대학교
2계명대학교

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