Estimating Determinants of Willingness-to-Visit to the 2012 Yeosu Exposition

Lee Choong-Ki; Seolmin Yoon

Journal of Tourism Sciences

Abbr : JTS
2008, 32(2), pp.131-148
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Lee Choong-Ki ¹, Seolmin Yoon ²

¹경희대학교
²경희대학교

ABSTRACT

The purpose of this study is to estimate major determinants of willingness-to-visit(WTV) to the 2012 Yeosu Expo using a logit model. On-site surveys were conducted for 2,500 respondents across 16 metropolises and provinces based on quota sampling method. The results of logit model indicate that variables of travel time, population, number of owned cars, and age were found to be important determinants of WTV to the Yeosu Expo, supporting the previous studies. Two variables of population and number of owned cars appeared to be positively related to the WTV, whereas two variables of travel time and age were found negatively related to the WTV. The results suggest that travel time between origin and destination is the most important variable as an deterrent to travel.
KEYWORDS

Yeosu Expo, Willingness-to-visit, Determinants, Logit model
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