Jeju Islanders' Perceptionon the World Natural Heritage Registered in 2007

Moon-Soo Cho; Si Sa Park; Roh Kyoung Guk; Sangun Oh

It is widely recognized that the heritage tourism is one of the emerging markets. Recently scholars and marketers in the travel and tourism areas started to show their interest in this new sector. However the researchs on heritage tourism have rarely been conducted overseas, either have in Korea been carried out. "Jeju Volcanic Island and Lava Tubes" was inscribed as a World Natural Heritage by UNESCO at the 31st World Heritage Convention on June 27, 2007. This is the first World Natural Heritage listed in Korea. The purpose of this research is to identify the perceptions of Jeju Islanders to World Heritage enrolled. For this study, spatial proximity, birthplace, attachment and involvement as tourism players were employed to find perception variances among Jeju locals. The first findings show that residents far from heritage demonstrate positive perception compared to residents who live close to heritage. The second results indicate that natives(born in Jeju) have less negative perception. The third findings represent that locals who have more attachment display positive perception on world heritage. The last reveals that Islanders who have higher degree of involvement in tourism sectors hold more favourable perception.

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