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The Effect of the Perceived On-line Coupon Benefit onConsumption Affect, Brand Attitude and Re-visit Intention

Journal of Tourism Sciences
Abbr : JTS
2008, 32(5), pp.167-186
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

KIM TAEHEE 1 Lee, Jong-Suk 2 Eun-Young Son 3

1경희대학교
2경희대학교
3한국농촌경제연구원

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