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The Effect of the Perceived On-line Coupon Benefit onConsumption Affect, Brand Attitude and Re-visit Intention

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

KIM TAE HEE 1 Lee, Jong-Suk 1 Eun-Young Son 2

1경희대학교
2한국농촌경제연구원

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타입을 선택하세요 :
@article{ART001288943},
author={KIM TAE HEE and Lee, Jong-Suk and Eun-Young Son},
title={The Effect of the Perceived On-line Coupon Benefit onConsumption Affect, Brand Attitude and Re-visit Intention},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2008},
volume={32},
number={5},
pages={167-186}