[journal] 김영찬 / 2004 / Customer Value and Market Segmentation: New Approaches in Developing Marketing Strategy Analysis / 경영학연구 33(6) : 1858~1779

[journal] 김상훈 / 2005 / Effects of Consumer Characteristics on Benefits Sought and Importance in Attributes of Durable Goods: Emphasis on Consumer Innovativeness, Social Sensitivity, and Consumer Knowledge / 마케팅연구 / 한국마케팅학회 20(4) : 209~230

[journal] 김상희 / 2006 / A Study on Relationship of Salesperson’s EmotionalIntelligence, Burnout, and Customer-Oriented Selling Behavior / 경영학연구 35(1) : 83~225

[journal] 김상희 / 2005 / A Study on the influencing and moderating Factors of Service Provider’s Emotional Dissonance in the Service Encounter / 마케팅연구 20(1) : 111~145

[journal] 김재영 / 2000 / 호텔종업원 친소비자 행동의 결정변수: 사회적 성과, 경제적 성과, 몰입, 분배공정성의 영향을 중심으로 / 마케팅연구 15(1) : 103~124

[journal] 박봉규 / 1999 / 호텔종사원의 직무만족과 고객지향간의 관계에 있어서 자발적 행동과 직무역할행동의 역할에 관한 연구 / 관광학연구 22(3) : 31~53

[journal] 박원우 / 2006 / Mediating Role of Process Conflict in the Relationship between Person-Organization Fit and Job Attitudes / 경영학연구 35(2) : 521~555

[journal] 서문식 / 2002 / The Effects on the Customer Orientation and the Service Quality Influenced by Salesperson's Emotional Dissonance and Emotional Exhaustion / 마케팅연구 17(4) : 47~75

[journal] 신혜숙 / 2000 / 호텔종사원의 조직동일시에 영향을 미치는 내부마케팅 요인 / 관광학연구 24(1) : 149~164

[journal] 안광호 / 2004 / The Study of the Effect of Consumer - Company Identification on Consumer’s Evaluation of Company Products and Behavioral Responses / 마케팅연구 19(4) : 55~77

[journal] 윤성욱 / 2004 / A Study on the Structural Relationship between Employee Services and Store Loyalty / 한국마케팅저널 6(3) : 59~81

[journal] 이동명 / 2008 / Effect of Emotional Labor and Social Supporton Burnout of Airline Cabine Attendants / 관광학연구 32(2) : 213~231

[journal] 이용기 / 2001 / 고객접점 종업원의 친사회적 행위에 대한 고객지각이 종업원 서비스품질 평가, 고객만족과 고객의 자발적 행위에 미치는 영향 / 마케팅연구 16(3) : 105~125

[book] 이유재 / 2004 / 서비스마케팅, 제3판 / 학현사

[journal] 이유재 / 2002 / Brand Personality-Brand Identification-Brand Equity Model:An Exploratory Study on the Difference Between Users vs. Non-Users / 마케팅연구 17(3) : 1~33

[journal] 이유재 / 2004 / Internal Branding: Investigating the Influence of Employees' Brand Identification on Employee Satisfaction and CS Activities / 마케팅연구 19(3) : 81~112

[journal] 이준혁 / 2005 / The Effects of Transformational Leadership on Employees Job Satisfaction & Organizational Identification in Korean Hotel Industry / 마케팅과학연구 15(2) : 27~48

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