[journal] 김경준 / 2007 / The Effect of Web Site Quality, SCM and Online Word of Mouth on Internet Shopping Intention: An integrative Approach / e-비즈니스연구 / 국제e-비즈니스학회 8(1) : 131~153

[journal] 김광용 / 1999 / 인터넷 설문조사를 활용한 사이버 쇼핑몰 디자인에 관한 연구 / 경영정보학연구 9(2) : 133~150

[thesis] 김나희 / 2001 / 관광정보 웹사이트의 평가와 효과적 활용방안에 관한 연구 / 박사 / 세종대학교 대학원

[confproc] 김동산 / 2004 / 웹사이트 품질평가 요인에 관한 실증적 연구: 국내 온라인 쇼핑몰 중심 / 한국경영정보학회 제31회 추계학술대회 : 726~733

[confproc] 김분태 / 2005 / 온라인 WOM(word-of-mouth) 커뮤니케이션 경로에 관한 연구 / 경영관련학회 하계통합학술대회 : 1~28

[journal] 김성혁 / 2007 / The effects of the 'trust formulation' factors on 'Trust' and 'intention to purchase' by site / 관광연구 / 대한관광경영학회 22(3) : 281~300

[journal] 김영찬 / 2004 / 인터넷 이용소비자의 제품구매 특성에 관한 연구 / 광고학연구 15(5) : 479~502

[journal] 김태구 / 2006 / Predicting the Usage of Hotel Front Office System in Mandatory Acceptance Environment: Information System Quality, Job Relevance, Perceived Value, and Technology Acceptance Model Approach in FIDELIO / 관광학연구 30(1) : 129~150

[journal] 김현식 / 2005 / Optimal Incentives for Customer Referrals under Different Referral Processes / 소비자학연구 / 한국소비자학회 16(4) : 1~16

[journal] 박종희 / 2007 / The Influence of Hedonic Value in Tourism Shopping Behavior / 관광연구 21(4) : 121~138

[journal] 박철 / 2000 / 인터넷 정보탐색 가치가 인터넷 쇼핑행동에 미치는 영향에 관한 연구 - 쇼핑몰 방문빈도와 구매의도를 중심으로 - / 마케팅연구 15(1) : 143~162

[journal] 박철호 / 2002 / 패키지국외여행상품 소비자만족 제고방안에 관한 연구 / 관광품질시스템연구 8(1) : 85~108

[journal] 박한식 / 2001 / 온라인 여행상품 구매결정 요인에 근거한 시장세분화에 관한 연구 / 관광학연구 25(1) : 101~116

[journal] 박현지 / 1999 / 지방자치단체 및 컨벤션 관광객 유치기구의 관광정보 웹사이트의 정보구성 형태에 관한 분석 - 관광호텔 웹사이트 구축과 관련하여 / 호텔경영학연구 8(2) : 67~86

[journal] 박헤정 / 2002 / Attitudes, Subjective Norms and Behavioral Intentions toward Purchasing Imported Casual Clothing / 한국의류학회지 / 한국의류학회 26(12) : 1791~1803

[journal] 변대호 / 2000 / AHP를 이용한 가상쇼핑몰 평가 / 경영과학 18(1) : 55~68

[journal] 서용건 / 2006 / A Study on Strategy for Successful Web Site Considering Travel Agency‘s Business Area / 관광·레저연구 / 한국관광.레저학회 18(2) : 227~241

[journal] 서우종 / 2007 / An Empirical Study on the Mediation Effects of Satisfaction and Trust between Quality and Purchasing Intention in Chinese Internet Shopping Malls / e-비즈니스연구 8(2) : 33~59

[journal] 설상철 / 2000 / A Study on the Effects of the Characteristics of the Internet Shopping Malls' Contents on the Behavioral Intentions - Focusing on the Frequency of Visits and the Buying Intentions - / 마케팅관리연구 7(3) : 105~126

[journal] 손달호 / 2001 / 인터넷 쇼핑몰 디자인 요소와 사용자 특성과의 관계에 관한 연구 / 산업공학 14(1) : 84~94

[journal] 신재익 / 2006 / A study on the Relationship among Consumer-Brand Relationship Quality, Repurchase Intention, and Word of Mouth in B2C e-Business / 기업경영연구 13(2) : 191~207

[journal] 양윤 / 2000 / 구전 커뮤니케이션이 소비자의 태도변화에 미치는 영향 / 광고학연구 11(3) : 7~34

[journal] 양희동 / 2005 / The Differences of Social Influence on Information Technology Adoption by Knowledge Work and IT Maturity / 경영정보학연구 15(2) : 97~120

[journal] 오지은 / 2007 / The Impacts of Social Environment Factors on the Value of Information Searching, Usefulness of Purchasing and Intention to Purchase Internet Travel Products: Focusing on an Extended TAM / 관광학연구 31(4) : 51~72

[confproc] 이건창 / 1998 / 가상현실 인터넷 쇼핑몰의 소비자구매의도에 미치는 영향 / 한국경영정보학회 제19회 추계학술대회 : 167~176

[journal] 이명수 / 2001 / 인터넷상에서 지각된 플로우와 실용적 가치가 구매의도에 미치는 영향에 관한 탐색적 연구 / 마케팅관리연구 6(1) : 61~84

[journal] 김유경 / 2006 / The Study on The Brand Management System of Korean Companies / 광고학연구 / 한국광고학회 17(5) : 33~60

[journal] 이은진 / 2006 / The Effect of Flow Experience and Perceived Utilitarian Value ofInternet Shopping on Purchase Intention of the Fashion Merchandise / 한국의류학회지 30(8) : 1188~1198

[journal] 이철선 / 2004 / The Effects of Shopping Value on Online Purchasing Intention: Focus on Product Attribute Importance as Intervening Variable / 마케팅연구 / 한국마케팅학회 19(2) : 41~70

[journal] 이태민 / 2006 / Effects of Direction and Type of Electronic Word of Mouth Information on Purchase Decision: Cross-Cultural Comparison between Korea and U.S. / 마케팅연구 21(1) : 29~56

[journal] 이학식 / 1999 / 쾌락적 쇼핑가치와 쇼핑만족: 구조모델의 개발과 검정 / 경영학연구 28(2) : 505~538

[journal] 전달영 / 2001 / 인터넷 쇼핑몰 매장환경이 소비자의 쇼핑가치 및 쇼핑의도에 미치는 영향 / 산업과경영 14(1) : 395~417

[journal] 전창석 / 2005 / The Influence of Travel Products Type on Determinants of On-line Purchase / 관광ㆍ레저연구 17(1) : 119~131

[journal] 주영혁 / 2002 / The Effect of Waiting Time of Home Page on Additional Search Behavior in a Website / 경영학연구 / 한국경영학회 31(1) : 11~255

[book] 차석빈 / 2001 / 다변량 분석의 이론과 실제 / 학현사

[journal] 최영문 / 2002 / Study on Providing of Web-based Optimized Conjoint Travel Goods Information / 관광ㆍ레저연구 14(1) : 121~140

[other] 통계청 / 2008 / 2007년 12월 및 연간 사이버쇼핑몰 통계조사 결과(보도자료 2008. 2. 5)

[other] 한국관광공사 / 2007 / 국민해외여행실태조사(정부승인통계 승인번호 제31403호)

[journal] 홍병숙 / 2008 / The Effect of the Perceived Hedonic Value, Usefulness and Ease of use on Attitude toward using inInternet hopping Mall and Purchase Intention of the Fashion Merchandise / 한국의류학회지 32(1) : 147~156

[journal] Ahn, T. / 2004 / The impact of the online and offline features on the user acceptance of internet shopping malls / Electronic Commerce Research and Applications 3(4) : 405~420

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[journal] Bickart, B. / 2001 / Internet forums as influential sources of consumer information / Journal of Interactive Marketing 15(3) : 31~40

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[journal] Cronin, J. J. / 2000 / Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in the service environments / Journal of Retailing 76(2) : 193~218

[journal] DeLone, W. H. / 2003 / The DeLone and McLean model of information systems success: a ten-year update / Journal of Management Information Systems 19(4) : 9~30

[other] eMarketer / 2007 / Looking around the whole online world

[journal] Garbarino, E. / 2004 / Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation / Journal of Business Research 57(7) : 768~775

[journal] Greg, G. / 2003 / How online travel companies can turn clicks into bookings / Journal of Vacation Marketing 10(1) : 79~86

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[journal] Law, R. / 2008 / How do the preferences of online buyers and browsers differ on the design and content of travel websites / International Journal of Contemporary Hospitality Management 20(4) : 388~400

[journal] Mathwick, C. / 2001 / Experiential value: conceptualization, measurement and application in the catalog and internet shopping environment / Journal of Retailing 77(1) : 39~56

[journal] Neelamegham, R. / 1999 / Consumer choice process for experience goods:an economic model and analysis / Journal of Marketing Research 36(3) : 373~386

[book] Nunnally, J. / 1978 / Psychometric theory(2nd ed.) / McGraw-Hill

[journal] O’Connor, P. / 2004 / Research on information technology in the hospitality industry / International Journal of Hospitality Management 23 : 473~484

[journal] O’Keefe, R. M. / 1998 / Web-based customer decision support systems / Communications of the ACM 41(3) : 71~78

[journal] Rice, R. E. / 1990 / Individual and network influences on the adoption and perceived outcomes of electronic messaging / Social Networks 12(1) : 27~55

[journal] Spiller, P. / 1998 / A classification of internet retail stores / International Journal of Electronic Commerce 2(2) : 29~56

[journal] Tierney, P. / 2000 / Internet-based evaluation of tourism web site effectiveness: methodological issues and survey results / Journal of Travel Research 39(2) : 212~219

[journal] Venkatesh, V. / 2000 / Determinants of perceived ease of use: integrating control, intrinsic motivation, and emotion into the technology acceptance model / Information Systems Research 11(4) : 342~365

[journal] Venkatesh, V. / 2001 / A longitudinal investigation of personal computers in homes: adoption determinants and emerging challenges / MIS Quarterly 25(1) : 71~102

[journal] Vijayasarathy, L. R. / 2004 / Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model / Information & Management 41(6) : 747~762

[book] Wilkie, W. L. / 1994 / Consumer Behavior(3rd ed.) / John Wiley & Sons