Recreational tourism products development of farms:An application of conjoint analysis

Park Duk Byeong; Yoon Yooshik; Minsoo Lee

Using conjoint analysis method, this paper aims to develop new recreation- oriented farm products, an application to allotment garden with log cabin. The data were obtained from a sample of latent users of allotment garden during the year of 2007. Conjoint method has been used to estimate the relative importance of those attributes and to determine the existence of users segments with similar preference profiles. Results show that level of facilities is the most important attributes for the choice of allotment garden with bungalow, followed by management types, size of area and structure of bungalow. Three groups of latent users were identified through cluster analysis, according to preferences for allotment garden with bungalow.

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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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