Operational Strategies of Festivals using Segmentation of Tourists' Types and SWOT Analysis: The case of the Brighton Festival in UK

Han Sung-ho

This article is to find advanced operational strategies using a classification of cultural tourists who visit the Briton festival. The results of this study show that the Brighton Festival has a variety of well planned programs and active residents’ participation. These strengths and opportunities of the art festival as a cultural tourism-resources are believed to create an environment for a more successful tourism destination than others. Operational strategies using SWOT analysis and segmentation of tourists' attitudes are argued to be able to offer an advanced festival and development of other events. Segmentation of tourists' types can efficiently serve to formulate detailed operational strategies as long as these operational strategies should be different for the cultural tourists' types which have different perspectives.

Citation status

KCI Citation Counts (5)
열림/닫힘 버튼
REFERENCES (35)
열림/닫힘 버튼
* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

[journal] 고승익 / 2000 / 축제방문동기 세분화에 따른 지각된 성과와 만족분석: '98제주세계섬문화축제를 사례로 / 관광학연구 23(2) : 246~266

[journal] 김병원 / 2006 / The Comparison Analysis of Participation Motive in Local Festivals:Focused on Simcheong Festival at Gogseong and Baegryeon Festival at Muan / 관광학연구 / 한국관광학회 30(3) : 135~160

[journal] 김성혁 / 2000 / 라이프스타일에 따른 문화관광객의 시장세분화와 문화관광선택행동 분석 / 관광학연구 24(2) : 253~275

[journal] 배만규 / 2002 / 지역축제 개최결과의 표준평가속성 개발: 문화관광부선정 문화관광축제를 중심으로 / 관광연구 17(1) : 175~194

[journal] 이영진 / 2007 / The Typology of Consume-behavior of Lived Festival Experience on A Performing Art Festival: the Chuncheon International Mime Festival / 관광학연구 / 한국관광학회 31(3) : 245~267

[journal] 이일열 / 2007 / An Exploratory Study on the Role of the March aux puces, Foire as a New Cultural and Leisure Space: The Case of France / 관광학연구 / 한국관광학회 31(3) : 225~243

[book] 이태희 / 2003 / 축제 브랜드 경영론 / 대왕사

[journal] 한숙영 / 2004 / 문화관광의 개념적 범위에 관한 고찰 / 문화관광연구 6(1) : 7~8

[journal] Brighton / 2008 / Economic Partnership / A Refreshed Strategy for the Visitor Economy 2008/2018 : 11~12

[journal] Crompton, J. L / 1997 / Motives of Visiters Attending Festival Events / Annals of Tourism Research 24(2) : 425~439

[journal] Dolnicar,S / 2004 / Beyond "Commonsense Segmentation": A Systematics of Segmentation Approaches in Tourism / Journal of Travel Research 42(3) : 244~250

[book] Dublin,A.J / 1997 / Essential of Management / South-Western College Publishing.

[journal] Formica, S / 1998 / Market segmentation of an international culture-historical event in Italy / Journal of Travel Research 36(4) : 16~24

[book] Getz,D / 1991 / Festivals, Special Events, and Tourism / Van Nostrand Reinhold

[book] Getz,D / 1997 / Event Mnagement & Event Tourism / Cognizant Communication

[journal] Hawkes, E / 2006 / Connecting with the Culture / Cornell Hospitality Quarterly 47(4) : 375~380

[journal] Hughes, H / 2005 / Cultural tourism in Central and Eastern Europe: the views of `induced image formation agents' / Tourism Management 26(2) : 173~183

[journal] Jafari, J / 1981 / Towards a framework for Tourism Education: problems and perspectives / Annals of Tourism Research 8 : 13~33

[book] Jeffries,B / 2008 / The Best of British Festivals / Summersdale Publisher Ltd

[journal] Kantanen, T / 2006 / Advertising in low and high involvement cultural tourism attractions: Four Cases / Tourism and Hospitality Research 6(2) : 100~110

[confproc] Kelly,I / 1999 / Peace through Tourism: A SWOT Analysis / The Third Global IIPT Conference / Glasgow : 17~21

[journal] Kim,S.M / 2002 / Assessing Demand for Korean Tourism to Macao / International Journal of Tourism Science 2(2) : 83~96

[journal] Lee, H / 2003 / Crowding at an arts festival: extending crowding models to the frontcountry / Tourism Management 24(1)

[book] Lofland,J / 1984 / Analyzing Social Setting / Wadsworth

[journal] McKercher,B / 2002 / Towards a Classification of Cultural Tourists / International Journal of Tourism Research 4(1) : 29~38

[journal] McKercher, B / 2003 / Testing a Cultural Tourism Typology / International Journal of Tourism Research 5(1) : 45~58

[journal] McKercher, B / 2006 / Are Short Duration Cultural Festivals Tourist Attractions? / Journal of Sustainable Tourism 14(1) : 55~66

[journal] Naddeo,B.A / 2005 / Cultural capitals and cosmopolitanism in eighteenth-century Italy: the historiography and Italy on the Grand Tour / Journal of Modern Italian Studies 10(2) : 183~199

[book] Peter,V / 1989 / The New Mugeologe / Reaktion Books Ltd

[book] Price,C / 1978 / Landscape Economics / The Macmillian Press

[journal] Quinn,B / 2006 / Problematising 'Festival Tourism': Arts Festivals and Sustainable Development in Ireland / Journal of Sustainable Tourism 14(3) : 291~292

[journal] Thrane,C / 2002 / Jazz Festival Visitors nd Their Expenditures / Linking Spending Patterns to Musical Interest 40(3) : 281~286

[journal] Vonk, G / 2007 / A SWOT analysis of planning support system / Environment and Planning 39 : 1699~1714

[book] Yeoman, I / 2004 / Festival and Event Management: An International Arts and Culture Festivals / Elsevier, Butterworth- Heinemann

[journal] Zeppel,H / 2002 / Cultural Tourism at the Cowichan Native Village, British Columbia / Journal of Travel Research 41(1)

KJC Korea
Journal Central

Statistics

Tools

Sharing

Issue List

Citation status