Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61
The Effects of CRM Marketing of Travel Agency and Customer Value on Repurchase Intentions and Behaviors
ABSTRACT
열림/닫힘 버튼KEYWORDS
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열림/닫힘 버튼[journal]
김병재
/ 2005
/
A Study on the Determinants and Performance of Consumer-Brand Relationship
/ 광고학연구
/ 한국광고학회
16(3)
: 55~81
[confproc] 김재영 / 2006 / 번호이동성 제도하에서의 전환비용에 관한 탐색적 연구 in 학술연구 발표 논문집 / 한국경영정보학회 춘계학술대회
[journal]
류강석
/ 2004
/
The Impact of CRM Programs on Word-of-Mouth Behavior: The Mediating Role of Consumer-Brand Relationship Quality
/ 소비자학연구
/ 한국소비자학회
15(3)
: 87~110
[journal]
박정민
/ 2006
/
A Study on the Choice Attributes of Travel Products about Japan Visit Group Travelers
/ 관광연구
/ 대한관광경영학회
20(3)
: 329~350
[confproc] 박종서 / 2002 / 성공적인 e-Business를 위한 CRM역량 진단모형개발 in 학술연구 발표 논문집 / 한국경영정보학회 춘계학술대회
[confproc] 손대현 / 2001 / 한국관광 발전을 위한 서비스 인프라 구축을 재촉함 in 학술연구 발표 논문집
[journal] 안광호 / 2004 / 지각된 브랜드가치가 시장가격결정과 브랜드 선택 행동에 미치는 영향에 관한연구 / 광고학연구 15(5) : 439~457
[journal]
연승호
/ 2004
/
Determinants of Packaged Tour Users' Perceived Values
/ 관광학연구
/ 한국관광학회
27(4)
: 219~234
[journal] 이두희 / 2001 / 인터넷 쇼핑몰에서 상호작용성에 관한연구:척도개발 및 효과분석 / 마케팅연구 16(2) : 115~140
[journal] 이용기 / 2000 / 호텔기업의 시장 지향성이 서비스 품질, 고객만족, 전환비용과 구전 커뮤니케이션에 미치는 영향 / 관광학연구 24(1) : 57~74
[journal]
이유재
/ 2005
/
Antecedents and Consequences
of Switching Costs:
The Moderating Role of Service Subscription Types
/ 마케팅연구
/ 한국마케팅학회
20(3)
: 1~28
[journal]
이정실
/ 2005
/
A Study on the Relationship Between Antecedent Factors of Service Industry's CRM and Performance- focusing on travel agency-
/ 관광·레저연구
/ 한국관광.레저학회
17(2)
: 209~229
[journal]
장형유
/ 2005
/
A Study on the Effects of Switching Cost, Customer Loyalty, and Brand Preference
on Customer Satisfaction and Repurchase Intention in Service Industry
/ 서비스경영학회지
/ 한국서비스경영학회
6(2)
: 187~214
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