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The Effects of CRM Marketing of Travel Agency and Customer Value on Repurchase Intentions and Behaviors

  • Publisher : The Tourism Sciences Society Of Korea
  • Research Area : Tourism

Kim,So-Eun 1 Jang, Hee-jung 2

1한양사이버대학
2신라대학교

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타입을 선택하세요 :
@article{ART001320899},
author={Kim,So-Eun and Jang, Hee-jung},
title={The Effects of CRM Marketing of Travel Agency and Customer Value on Repurchase Intentions and Behaviors},
journal={Journal of Tourism Sciences},
issn={1226-0533},
year={2009},
volume={33},
number={1},
pages={401-421}