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Franchisor's Effect on Franchisee's Performance: A Multi-level Analysis

Journal of Tourism Sciences
Abbr : JTS
2009, 33(5), pp.77-97
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Kim, Young-Gook 1 Kwon, Hyun-Soo 2

1동국대학교
2동국대학교

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