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Do loyalty programs really enhance customer loyalty in tourism enterprises: Evidence from a Korean Casino?

Journal of Tourism Sciences
Abbr : JTS
2009, 33(5), pp.209-230
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Kim, Tae-Hoon 1 박상곤 2

1국립중앙박물관
2한국문화관광연구원

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