Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61
The Effects of Soap Opera Attachment Relationships on Destination Product Placement
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KCI Citation Counts (12)
열림/닫힘 버튼[journal]
권유홍
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Effects of Affective Responses toward Motion Pictures on Destination Image Formation: The Case of Film, ‘Between Calm and Passion’
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The Influence of Brand Personality on Brand Attachment: Focused on the differences in the Levelsof Brand Community Commitment
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안광호
/ 2008
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The Effect of Product Benefit on Brand Attachment and Brand Commitment: the moderating effect of product type and self-monitoring
/ 소비자학연구
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19(1)
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유세경
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이용재
/ 2006
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Audience Attitudes towards Product Placement in TV Drama
/ 언론과학연구
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6(2)
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이행순
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15(4)
: 73~88
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한승수
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The Influence of Self-expressive Consuming Propensity on Brand Attachment : Focused on the Net-effect by Controlling Social Desirability
/ 한국언론학보
/ 한국언론학회
49(6)
: 493~516
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