[journal] 권유홍 / 2006 / Effects of Affective Responses toward Motion Pictures on Destination Image Formation: The Case of Film, ‘Between Calm and Passion’ / 관광학연구 / 한국관광학회 30(1) : 47~70

[book] 김계수 / 2007 / New Amos 7.0.구조방정식모형 분석 / 한나래출판사

[journal] 김문환 / 2002 / 새로운 마케팅커뮤니케이션으로서의 PPL / 경우논집 34 : 40~64

[journal] 김재휘 / 2007 / PPL의 광고효과와 측정방법 / 광고정보 31(8) : 64~69

[journal] 김해룡 / 2005 / Determinants and Consequences of the Brand Attachment / 소비자학연구 / 한국소비자학회 16(3) : 45~65

[journal] 박응기 / 2003 / The Effects of Television Characters' Perceived Attributes -Parasocial Phenomena and Identification / 한국언론학보 / 한국언론학회 47(1) : 7~190

[journal] 성영신 / 2004 / The Influence of Brand Personality on Brand Attachment: Focused on the differences in the Levelsof Brand Community Commitment / 한국심리학회지: 소비자·광고 / 한국소비자·광고심리학회 5(3) : 2~2

[book] 안광호 / 2006 / 광고관리 / 법문사

[journal] 안광호 / 2008 / The Effect of Product Benefit on Brand Attachment and Brand Commitment: the moderating effect of product type and self-monitoring / 소비자학연구 / 한국소비자학회 19(1) : 169~189

[journal] 유세경 / 2004 / The Inter-Relationship between Television and Internet use / 한국방송학보 / 한국방송학회 18(3) : 475~520

[journal] 이용재 / 2006 / Audience Attitudes towards Product Placement in TV Drama / 언론과학연구 / 한국지역언론학회 6(2) : 323~355

[journal] 이행순 / 2006 / Effect of Restaurant Business Product Placement(PPL) on Brand Awareness and Purchase Intention / 호텔경영학연구 / 한국호텔외식경영학회 15(4) : 73~88

[thesis] 최인호 / 2005 / 미디어를 통한 관광객의 사회적 구성 과정-일본인 관광객의 겨울연가 사례- / 박사 / 한양대학교 대학원

[journal] 한승수 / 2005 / The Influence of Self-expressive Consuming Propensity on Brand Attachment : Focused on the Net-effect by Controlling Social Desirability / 한국언론학보 / 한국언론학회 49(6) : 493~516

[journal] Bolan, P / 2008 / The role of image in service promotion: focusing on the influence of film on consumer choice within tourism / International Journal of Consumer Studies 32 : 382~390

[book] Bowlby,J / 1979 / The making and the breaking of affectionate bonds / Tavistock

[journal] Esch F-R / 2006 / Are brands forever? How brand knowledge and relationship affect current and future purchases / Journal of Product & Brand Management 15(20) : 98~105

[journal] Fakeye / 1991 / Image Difference between Prospective, First- time and Repeat Visitors to Lower Grande Valley / Journal of Travel Research 30(2) : 10~16

[journal] Giles D. C / 2004 / The role of media figures in adolescent development: relations between autonomy, attachment and interest in celebrities / Personality and Individual Difference 36 : 813~822

[journal] Grayson, K / 2000 / Indexicality and verification function of irreplaceable possessions: A semiotic analysis / Journal of Consumer Research 27(june) : 17~30

[journal] Gupta, P. B / 1998 / Product Placement in Movies: The Effects of Prominence and Mode on Audience Recall / Journal of Current Issues and Research in Advertising 20(1) : 47~59

[journal] Horton, D / 1956 / communication and para-social interaction: Observations on intimacy at a distance / Psychiatry 19(3) : 215~229

[book] Hayduk,L.A / 1987 / Structural Equation Modeling with LISREL: Essentials and Advances / Johns Hopkins University Press.

[journal] Hunt,J.D / 1975 / Image as a factor in tourism development / Journal of Travel Research 13(93)

[journal] Kim, H / 2003 / Motion picture impacts on destination image / Annals of Tourism Research 30(1) : 216~237

[journal] Kleine III, R. E / 1988 / Measuring the meaning of consumption objects: an empirical investigation / Journal of Consumer Research 18(december) : 311~324

[book] Kotler, P / 1993 / Marketing places: attracting investment industry and tourism to cities, states, and nations / The Free Press.

[book] Petty, R. E / 1986 / Communication and persuasion: Central and peripheral routes to attitude change / Springer- Verlag

[journal] Riley, R / 1992 / Movies as tourism promotion : A ‘pull;’ factor in a ‘push’ location / Tourism Management 13(3) : 267~74

[journal] Riley, R / 1998 / Movie Induced Tourism / Annuals of Tourism Research 25(4) : 919~935

[journal] Rubin, A. M / 1987 / Audience activity and soap opera involvement: A uses and effects investigation / Human Communication Research 14 : 246~268

[journal] Russel, C. A / 1999 / Rethinking Television Audience Measures: An exploration into the Construct of Audience Connectedness / Marketing Letters 10(4) : 387~401

[journal] Russel, C. A / 2006 / Consumers, Characters and Products. - A Balance Model of Sitcom Product Placement Effects / Journal of Advertising 35(1) : 7~21

[journal] Selby, M / 1996 / Restructuring place image: A case study of its role in destination market research / Tourism Management : 292~298

[journal] Thompson M / 2005 / The Ties That Bind : Measuring the Strength of Consumers' Emotional Attachments to Brands / Journal of Consumer Psychology 15(1) : 77~91

[journal] Tooke, N / 1996 / Seeing is believing: the effects of film on visitor numbers to screened locations / Tourism Management 17(2) : 87~94