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The Effect of Customer Based Brand Equity(CBBE)on Festival Image and Attitude toward the Host Region- A Case of Hampyeong Butterfly Festival -

Journal of Tourism Sciences
Abbr : JTS
2009, 33(6), pp.195-214
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

KWONSANGMI 1 Kim, Sung Hyuk 2

1세종대학교
2세종대학교

등재

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