Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61
Developing a Customer-Based Festival Brand Equity Measurement Scale- A Comparative Evaluation of Two Festivals Using Multiple-Group Factor Analysis (MGFA) -
ABSTRACT
열림/닫힘 버튼KEYWORDS
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KCI Citation Counts (25)
열림/닫힘 버튼[thesis] 권상미 / 2009 / 고객기반 브랜드자산(CBBE)을 활용한 축제 개최지역의 태도와 이미지에 관한 연구 / 박사 / 세종대학교
[book] 김계수 / 2007 / 구조방정식 모형분석 / 한나래.
[confproc] 김성혁 / 2009 / 고객기반 브랜드자산(CBBE)을 활용한 축제 개최지역의 이미지와 태도에 관한 연구-함평 나비축제를 중심으로- in:학술연구 발표논문집 / 한국관광학회 제66차 학술심포지엄 / 안면도 오션캐슬
[journal]
김연선
/ 2005
/
A Study on the Scale Development of Hotel’s Brand Equity Using ZMET(Zaltman Metaphor Elicitation Technique)
/ 관광학연구
/ 한국관광학회
29(3)
: 85~102
[journal]
김지응
/ 2008
/
The Effect of Event Strategies for Native Local Foods on Brand Equity:Focused on the Tourist Menu for Seorak Areas in Gangwon-do
/ 관광연구저널
/ 한국관광연구학회
22(4)
: 379~397
[journal]
류재숙
/ 2008
/
A Study on Relationship between Brand Equity Components as Tourism Destination
/ 관광연구저널
/ 한국관광연구학회
22(1)
: 261~276
[journal]
서원석
/ 2003
/
A Study on the Effects of Consumer Behavior Intention of Brand Equity in Hotel
/ 관광연구
/ 대한관광경영학회
18(2)
: 7~127
[journal]
이태희
/ 2008
/
Competitive Power Index Evaluation of Resort Brands
/ 관광학연구
/ 한국관광학회
32(1)
: 97~118
[journal]
정규엽
/ 2005
/
A Study on Scale Development to Measure Hotel Brand Equity
/ 호텔경영학연구
/ 한국호텔외식경영학회
14(3)
: 151~166
[journal]
조원섭
/ 2008
/
The impact of the Hotel's Brand equity on the Perceived risk
/ 호텔경영학연구
/ 한국호텔외식경영학회
17(4)
: 107~121
[journal]
현용호
/ 2006
/
Identification of dimensionality of brand equity and its structural relationships with overall brand equity, brand attitude, and revisit intent: A case study of family restaurants
/ 관광학연구
/ 한국관광학회
30(6)
: 339~360
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