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[confproc] 김성혁 / 2009 / 고객기반 브랜드자산(CBBE)을 활용한 축제 개최지역의 이미지와 태도에 관한 연구-함평 나비축제를 중심으로- in:학술연구 발표논문집 / 한국관광학회 제66차 학술심포지엄 / 안면도 오션캐슬

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