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Developing a Customer-Based Festival Brand Equity Measurement Scale- A Comparative Evaluation of Two Festivals Using Multiple-Group Factor Analysis (MGFA) -

Journal of Tourism Sciences
Abbr : JTS
2009, 33(6), pp.237-260
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Oh, Jeong-hak 1 Kim Chulwon 2

1서라벌대학
2경희대학교

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