Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61
Developing Tourism Destination Brand Scale Using the BPS- An Application to the City Brands -
ABSTRACT
열림/닫힘 버튼KEYWORDS
열림/닫힘 버튼241 Viewed
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KCI Citation Counts (12)
열림/닫힘 버튼[journal] 김정구 / 1998 / 브랜드 개성을 통한 광고전략연구 / 광고학연구 9(1) : 37~52
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The Relationships of Brand Awareness and Loyalty on 'Dynamic Busan'
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11(3)
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[journal]
윤태환
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A Study on the Relationship between Image and Brand Personality of Tourism Destination
/ 관광·레저연구
/ 한국관광.레저학회
21(1)
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Brand Personality-Brand Identification-Brand Equity Model:An Exploratory Study on the Difference Between Users vs. Non-Users
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17(3)
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[journal] 이태희 / 2001 / 한국 관광목적지 브랜드 창출을 위한 브랜드 지수 평가에 관한 연구 / 관광학연구 25(3) : 171~192
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이현석
/ 2005
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A Study on the Relationship with Hotel's Brand Personality, Brand Trust, and Brand Loyalty of the Hotel Enterprise - Focused on Deluxe Hotels in Busan -
/ 관광·레저연구
/ 한국관광.레저학회
17(1)
: 97~118
[journal] 정은경 / 2003 / 한국 관광 브랜드 이미지 정착을 위한 마케팅 연구 / 관광정보연구 15 : 191~217
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하동현
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The Brand Personality of Daegu?yeongsangbuk-do as Tourist Destination
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17(4)
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Study of effect that Jeju Island brand personality gets in brand image
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22(1)
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Relationship Attachment Factors for Place Marketing Effort in a Local Festival
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29(2)
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윤태환
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An Experimental Study of Brand Personality Importance Using Conjoint Analysis
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