[journal] 김정구 / 1998 / 브랜드 개성을 통한 광고전략연구 / 광고학연구 9(1) : 37~52

[journal] 김현호 / 2006 / 장소판촉수단으로서 지역브랜드 마케팅의 특성과 과제 / 지방행정 4 : 35~51

[journal] 유정우 / 2006 / The Relationships of Brand Awareness and Loyalty on 'Dynamic Busan' / 마케팅관리연구 / 한국마케팅관리학회 11(3) : 45~63

[journal] 윤태환 / 2009 / A Study on the Relationship between Image and Brand Personality of Tourism Destination / 관광·레저연구 / 한국관광.레저학회 21(1) : 65~85

[confproc] 이미경 / 2007 / 도시브랜드 슬로건의 인지도 조사와 이미지 평가에 따른 목적지 브랜딩: 대구시 슬로건 ‘Colorful DAEGU’를 중심으로 / 제61차 한국관광학회 학술연구논문 발표대회 / 세종대학교 : 457~469

[thesis] 이민정 / 2004 / 도시 이미지 홍보를 위한 도시브랜드에 관한 연구 : 울산 도시브랜드 개발을 중심으로 / 석사 / 울산대학교

[journal] 이유재 / 2002 / Brand Personality-Brand Identification-Brand Equity Model:An Exploratory Study on the Difference Between Users vs. Non-Users / 마케팅연구 / 한국마케팅학회 17(3) : 1~33

[journal] 이정훈 / 2006 / 지역 브랜딩 전략의 체계와 방법 시론 / 지방행정 4 : 17~34

[journal] 이태희 / 1997 / 한국 관광지 이미지 측정척도의 개발 / 관광학연구 20(2) : 80~95

[journal] 이태희 / 2001 / 한국 관광목적지 브랜드 창출을 위한 브랜드 지수 평가에 관한 연구 / 관광학연구 25(3) : 171~192

[journal] 이현석 / 2005 / A Study on the Relationship with Hotel's Brand Personality, Brand Trust, and Brand Loyalty of the Hotel Enterprise - Focused on Deluxe Hotels in Busan - / 관광·레저연구 / 한국관광.레저학회 17(1) : 97~118

[journal] 정은경 / 2003 / 한국 관광 브랜드 이미지 정착을 위한 마케팅 연구 / 관광정보연구 15 : 191~217

[journal] 하동현 / 2005 / The Brand Personality of Daegu？yeongsangbuk-do as Tourist Destination / 관광·레저연구 / 한국관광.레저학회 17(4) : 99~118

[journal] 한지훈 / 2008 / Study of effect that Jeju Island brand personality gets in brand image / 관광연구저널 / 한국관광연구학회 22(1) : 5~18

[journal] 황윤용 / 2005 / Relationship Attachment Factors for Place Marketing Effort in a Local Festival / 관광학연구 / 한국관광학회 29(2) : 255~276

[book] Aaker,D.A / 1996 / Building Strong Brand / Free Press

[journal] Aaker,J.L / 1997 / Dimensions of Brand Personality / Journal of Marketing Research 34 : 347~356

[journal] Caprara, G. V / 2001 / Brand Personality : How to Make the Metaphor Fit? / Journal of Economic Psychology 22 : 377~95

[journal] Chon,K / 1990 / The Role of Destination Image in Tourism : A Review and Discussion / The Tourist Review 45(2) : 2~9

[journal] Churchill,Jr.G.A / 1979 / A Paradigm for Developing Better Measures of Marketing Construct / Journal of Marketing Research 16 : 64~73

[book] Churchill,Jr.G.A / 1999 / Marketing Research:Methodological Foundations(7th edition) / Dryden

[book] Crockett, S. R / 2002 / BrandWestern Australia : Golidays of an Entirely Different Nature in Destination Branding : Creating the Unique Destination Proposition / Butterworth-Heinemann : 124~147

[journal] Echtner, C. M / 1991 / The Meaning and Measurement of Destination Image / The Journal of Tourism Studies 2(2) : 2~12

[journal] Echtner, C. M / 1993 / The Measurement of Destination Image : An Empirical Assessment / Journal of Travel Research 31(4) : 3~13

[journal] Ekinci, Y / 2006 / Destination Personality : An Application of Brand Personality to Tourism Destinations / Journal of Travel Research 45 : 127~139

[journal] Fournier,S / 1998 / Consumer and Their Brands : Developing Relationship Theory in Consumer Research / Journal of Consumer Research 24 : 343~373

[journal] Gartner,W / 1989 / Image Formation Process / Journal of Travel and Tourism Marketing 2(2) : 191~215

[book] Hair, Jr. J. F / 2006 / Multivariate Data Analysis(6th edition),Prentice Hall / Prentice Hall

[journal] Hem, L. M / 2004 / How to Develop a Destination Brand Logo : A Qualiatative and Quantitative Approach / Scandinavian Journal of Hospitality and Tourism 4(2) : 83~106

[journal] Heylen, J. P / 1995 / An Implicit model of consumer behaviour / Journal of Market Research Society 37(1) : 51~67

[journal] Hong, J. W / 1995 / Self Concept and Advertising Effectiveness : The Influence of Congruence. Conspicuousness, and Response Mode / Psychology and Marketing 12(January) : 53~77

[journal] Keller,K.L / 1993 / Conceptualising, Measuring and Managing Customer Based Brand Equity / Journal of Marketing 57 : 1~22

[journal] Kim, C. K / 2001 / The Effect of Brand Personality and Brand Identification on Brand Loyalty : Applying the Theory of Social Identification / Japanese Psychological Research 43(4) : 195~206

[book] Kolb,B.M / 2006 / Tourism Marketing for Cities and Towns : Using Branding and Events to Attract　Tourists / Butterworth-Heinemann

[book] Kotler, P / 2006 / Principles of Marketing(11th International edition) / Prentice Hall.

[book] Kotler, P / 2006 / Country as brand, product and beyond : a place marketing and brand management perspective in Destination Branding : Creating the Unique Destination Proposition / Butterworth- Heinemann : 40~56

[journal] Malhotra,N.K / 1988 / Self Concept and Product Choice: An Integrated Perspective / Journal of Economic Psychology 9 : 1~28

[book] Morgan, N / 2002 / Destination Branding: Creating the Unique Destination Proposition / Butterworth- Heinemann : 11~41

[book] Mowen,J.C / 1990 / Consumer Behavior(2nd edition) / Macmillan

[journal] Phau, I / 2000 / Conceptualising Brand Personality : A Review and Research Propositions. Journal of Targeting / Measurement and Analysis for Marketing 9(1) : 52~69

[journal] Pike,S / 2002 / Destination image analysis- a review of 142 papers form 1973-2000 / Tourism Management 23 : 541~549

[journal] Santos,C.A / 2004 / Framing Portugal Representational Dynamics / Annals of Tourism Research 31(1) : 122~138

[book] Sekaran,U / 2000 / Research Methods for Business(3rd edition) / Wiley

[journal] Siguaw, J. A / 1999 / The Brand-personality Scale : An application for Restaurants / Hotel and Restaurant Administration Quarterly 40(3) : 48~55

[confproc] Venable, B. T / 2002 / Measuring the Brand Personality of Non-profit Organizations / proceedings of Annual Association for Consumer Research / ACR

[journal] 윤태환 / 2005 / An Experimental Study of Brand Personality Importance Using Conjoint Analysis / Journal of The Korean Data Analysis Society / 한국자료분석학회 7(2) : 387~397

[journal] Zaichkowsky,J.L / 1985 / Measuring the Involvement Construct / Journal of Consumer Research 12(december) : 341~352

[journal] Zinkan, G.D / 1996 / Self-concept Theory / Journal of Marketing Communication 2(1) : 1~19