Journal of Tourism Sciences 2021 KCI Impact Factor : 2.61
A study of the reliability and validity of e-CRM activity scale in Food & Beverage Industry
ABSTRACT
열림/닫힘 버튼KEYWORDS
열림/닫힘 버튼173 Viewed
20 Downloaded
KCI Citation Counts (0)
[journal] 강신정 / 2005 / 호텔기업의 e-CRM 도입에 따른 주방 정보화 연구 / 한국관광정보학회 20 : 1~21
[book] 김성혁 / 2009 / 외식마케팅론 / 백산출판사
[thesis] 김진강 / 2002 / CRM시스템 운용이 호텔기업의 경영성과 및 고객애호도에 미치는 영향 / 박사 / 동아대학교 대학원
[journal]
김태희
/ 2004
/
Effect of the Family Restaurants' e-CRM Attributes on Overall Customer Satisfaction of e-CRM Activity and Restaurant Service
/ 호텔경영학연구
/ 한국호텔외식경영학회
13(4)
: 97~114
[book] 엄명용 / 2005 / 사회복지실천과 척도개발 / 학지사
[journal] 이순묵 / 1994 / 요인분석의 관행과 문제점 / 한국심리학회지: 산업 및 조직 7(1) : 1~26
[journal] 이재섭 / 2005 / 항공사 e-CRM 사례연구-국적항공사를 중심으로- / 관광경영학연구 9(1) : 369~386
[journal] 이태희 / 1997 / 한국 관광지 이미지 척도개발 / 관광학연구 20(2) : 80~95
[book] 이학식 / 2008 / 구조방정식모형분석과 AMOS 7.0 / 법문사
[journal]
한은경
/ 2003
/
A study on the development of index on emotion and relationship for brand equity evaluation
/ 광고학연구
/ 한국광고학회
14(4)
: 37~66
[journal]
황수영
/ 2009
/
The development of ‘ e-CRM activities scale in tourism industry ’ using a Delphi Method
/ 관광학연구
/ 한국관광학회
33(5)
: 453~475
[journal]
황수영
/ 2008
/
An exploratory study of the electronic-CRM activities in tourism industry: The case of Travel agencies, Hotels, Airlines and Restaurants
/ 관광학연구
/ 한국관광학회
32(6)
: 383~403
[journal] Baloglu, S / 2006 / The website design and internet site marketing practices of upscale and luxury hotels in Turkey / Tourism Management 27 : 171~176
[journal] Cattell, R. B / 1962 / A dynamic model of physical influencesdemonstrating the necessity of obligue simple structure / Psychological Bulletin 59 : 389~400
[journal] Cattell, R. B / 1963 / The uniqueness and significance if simple structure demonstrated by contrasting organic 'nature structure' and 'random structure' data / Psychometrika 28 : 55~67
[journal] Churchill,G.A / 1979 / A paradigm for developing better measures of marketing constructs / Journal of Marketing Research 16(1) : 64~73
[book] DeVellis,R.F / 2003 / Scale development:Theory and applications / Sage
[journal] Feinberg, R. A / 2002 / E-CRM Web service attributes as determinants of customer satisfaction with retail Web sites / International Journal of Service Industry Management 13(5) : 432~451
[journal] Feinberg, R. A / 2002 / The state of electronic customer relationship management in retailing / International Journal of Retail & Distribution Management 30(10) : 470~481
[journal] Fjermestad, J / 2003 / Electronic customer relationship management: Revisiting the general principles of usability and resistance - an integrative implementation framework / Business Process Management Journal 9(5) : 572~591
[journal] Gerbing. D. W / 1988 / An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment / Journal of marketing research 25(2) : 186~192
[journal] Guilford,J.P / 1981 / Higher-order structure-of-intellect abilities / Multivariate Behavioral Research 16 : 411~435
[book] Kincaid,J.W / 2003 / Customer Relationship Management - getting it right-. / Prentice Hall PTR
[book] Muchinsky,P.M / 2003 / Psychology Applied to Work: An Introduction to industrial and Organizational Psychology(7th ed.) / Wadsworth Publishing
[journal] Murphy, K. R / 2000 / Progress in psychometrics: Can Industrial and Organization Psychology Catch Up? / Personnel Psychology 53 : 913~924
[journal] Ngai,E.W.T / 2005 / Customer relationship management research(1992- 2002): An academic literature review and classification / Marketing Intelligence & Planing 23(6) : 582~605
[journal] Raaen,D.A / 2000 / A Strategic approach to CRM / America's Network 104(6) : 35~44
[journal] West,J / 2001 / ustomer relationship management and you / IIE Solusions 33(4) : 34~7