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An Exploratory Study of Tour Conductor's Leadership Characteristics
Journal of Tourism Sciences
Abbr :
JTS
2010, 34(1), pp.213-235
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
2010, 34(1), pp.213-235
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism
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This study was to explore the characteristic of Korean tour conductor's leadership using an in-depth interview technique. 10 tour conductors' who have more than four year work experiences were conveniently selected and in-depth interviewed from July 2008 to January 2010. Results indicate that the tour conductors' leadership was inclined to be merchandised by the package tourists. Results also showed that the tour conductors had no choice but to provide customer-orientated servant leadership to the package tourists mostly because they had low status and did not have legitimate power. For this reason, the tour conductors used asymmetric information to control the package tourists. This study suggests that tour conductors need to protect package tourists from local guide's undue influence because local guides ask for shopping and option to the package tourists.
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