[journal] 강경환 / 2005 / Effects of Perceived Service Quality on Service Value and Service Image of Swimming Pool Customer / 한국 스포츠 리서치 / 한국스포츠리서치 16(4) : 743~752

[journal] 기명옥 / 2008 / Influence of Perceived Quality and Brand Image on the Perceived Value and Loyalty in Specialty Coffee Shop - Moderating Role of the Consumer Knowledge - / 외식경영연구 / 한국외식경영학회 11(3) : 49~72

[journal] 김철원 / 2005 / The Effect of the Image of the Convention Destination on the Attendees’ Satisfaction and Reaction / 관광학연구 / 한국관광학회 28(4) : 273~294

[journal] 김철원 / 2008 / Effect of the Brand Personality of Convention Destinations on the Attendees' Satisfaction / 호텔경영학연구 / 한국호텔외식경영학회 17(3) : 197~212

[journal] 김홍범 / 2002 / Impacts of brand personality on the store image and preference / 관광학연구 / 한국관광학회 26(1) : 63~82

[thesis] 이태숙 / 2006 / 컨벤션 개최지의 브랜드 개성 척도개발 / 박사 / 경희대학교

[journal] 유창조 / 2008 / Exploratory Study on the Effects of City characteristics on City Brand Personality and City Evaluation / 아시아마케팅저널 / 한국마케팅학회 10(3) : 31~57

[thesis] 오명건 / 2000 / 서비스 지향성이 종사원의 직무만족·직무안정성·조직몰입·이직의도에 미치는 영향에 관한 연구: T.G.I. Friday's 패밀리 레스토랑을 중심으로 / 석사 / 세종대학교 경영대학원

[thesis] 오현숙 / 2001 / 기업회의의 특성에 관한 연구 / 석사 / 한림대학교 국제학대학원

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[journal] 이유재 / 2002 / Brand Personality-Brand Identification-Brand Equity Model:An Exploratory Study on the Difference Between Users vs. Non-Users / 마케팅연구 / 한국마케팅학회 17(3) : 1~33

[journal] 이상훈 / 2007 / 도시브랜드 개성의 유형과 형성요인에 대한 연구:6개 광역도시를 대상으로 / 광고학연구: The Korean Journal of Advertising 18(5) : 57~73

[thesis] 이소영 / 1999 / 협회회의 개최지 선정과정 모델 구상을 통한 마케팅 방안 연구 / 석사 / 한림대학교 국제학 대학원

[journal] 이혜련 / 2006 / A Comparative Analysis of International Convention Attendees' Perception of Service Quality / 관광연구 / 대한관광경영학회 21(1) : 97~112

[journal] 이학식 / 1999 / 서비스 품질과 서비스 가치 / 한국마케팅저널 1(2) : 77~100

[journal] 이학식 / 2004 / Personality of Corporation and Sport Event and Corporate Event Sponsorship / 광고연구 / 한국방송광고공사 64(64) : 191~216

[journal] 조광행 / 1999 / 점포충성도에 대한 전환장벽과 고객만족의 영향력에 관한 실증적 연구 / 경영학연구 28(1) : 127~149

[thesis] 주현식 / 2001 / 컨벤션 참가동기, 개최지 속성, 만족 및 재참가 의도간의 영향관계 / 박사 / 동아대학교

[thesis] 최기종 / 2001 / 도시 관광행동에 영향을 미치는 이미지, 환경단서, 가치지 각 변수의 구조적 체계에 관한 연구 / 박사 / 세종대학교

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