The Effective Marketing Project on the Waiting Line Traffic in a Theme Park: A Focus on the Effect of Waiting Time Announcement and Promotion Activities

김용일; Lee, Hyung-ryong; 오강석

This study compared differences of perceived waiting time, negative affect, acceptability, service satisfaction, intention to leave, and switching intention among the four different kinds of experimental groups which were located in four different hypothetical conditions of a theme park waiting line. A questionnaire was distributed to 160 people, 40 people for each experimental group, and 145 questionnaires were finally used for data analysis. Results showed that there were statistically significant differences among the four kinds of waiting situation in term terms of all the variables such as perceived waiting time, negative affect, acceptability, service satisfaction, intention to leave, and switching intention. Based on the results, several points were made from the point of effective marketing project on a waiting line traffic in a theme park.

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REFERENCES (32)
열림/닫힘 버튼
* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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