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Destination Marketing Strategy of Jeju by Market Segmentation:A Focus on the Brand Equity

Journal of Tourism Sciences
Abbr : JTS
2010, 34(5), pp.93-110
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

Sungil Kang 1 Lee Gyehee 2 김용이 3

1경희대학교
2경희대학교
3대국해저관광

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