The Effect Visitor Motivation on Satisfaction and Revisit Intention among Literary Tourists

Bo-Young Moon; Lee Jung Won; Sangmi Lee

This study was to investigate literary tourists' level of awareness of Jeonbuk province as a literature tourist destination and to analyze the effects visitor motivation on satisfaction and revisit intention. Data were collected from 240 tourists who visited two popular literary tourism places(i.e., choi, myeung-hee, and seo, jeong-ju's literature gallery) on May 2010. Results showed that the tourists estimated Joonbuk province as a more than average literary tourism destination. The respondents counted Seo, jeoung-ju's poem gallery(Gochang), Choi, myeung-hee's literature gallery(Jeonju), Jo, jeong- rae's a-ri-rang literature gallery(Kimjae) as the representative literary tourism places in Jeonbuk province. Results also showed that two factors of the visitor motivations(i.e., knowledge oriented & works experience' and 'leisure') made a significant impact on satisfaction and revisiting intention. However, 'visiting without special reason' factor was negatively associated with satisfaction and revisitation.

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REFERENCES (43)
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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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