The Effects of Perceived Fairness on the Relationship Quality and Management Performance: A Comparison between Franchiser and Franchisee in the Food Service Industry

Chong,Yu-kyeong; 박수현; 황예림

This study examined the effects of mutually perceived fairness between franchiser and franchisee on their relationship quality and management performance. The mutually perceived fairness was conceptualized in terms of distribution fairness and procedure fairness. The relationship quality was measured in terms of satisfaction, trust and commitment and the management performance was measured based on the BSC(Balanced Scorecard). Data were collected from 374 franchiser and franchisee in the Korean food service industry. The results showed that the procedural fairness made a positive impact on satisfaction, trust and commitment, while the distribution fairness did not. Results also indicated that the relationship quality made different effects on different aspects of management performance. Results from this study suggested that the franchisers and franchisees acknowledged the importance of procedure fairness in achieving the satisfaction, trust and commitment, and in turn, in makeing fruitful management performance.

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REFERENCES (42)
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* 2021년 이후 발행 논문의 참고문헌은 현재 구축 중입니다.

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