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The Influence of Customers' On/Off-Line Word of Mouth Activities on their Evaluation of Brand Equity and Revisit Intention: A Focus on Family Restaurants

Journal of Tourism Sciences
Abbr : JTS
2010, 34(7), pp.61-83
Publisher : The Tourism Sciences Society Of Korea
Research Area : Tourism

임상현 1 KIM TAEHEE 2

1경희대학교
2경희대학교

등재

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